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How can you stay informed on library outreach and marketing?

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Library outreach and marketing are essential for attracting and engaging patrons, promoting library services and resources, and building community partnerships. However, keeping up with the latest trends, best practices, and innovative ideas can be challenging, especially in a fast-changing and competitive environment. How can you stay informed on library outreach and marketing? Here are some tips and resources to help you.

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Julia Shareika

Shaping SUM (Sign Up Marketing)
Manish V.

Learn Coding Now: Python C++ Java C DSA API R SQL Data Structures Algorithms DSA HTML | AP IB IGCSE CBSE ICSE ISC…
Janet Martin Del Campo

Library Associate 3 at RCLS/Library Systems and Services

1 Follow library blogs and podcasts

One of the easiest ways to stay informed on library outreach and marketing is to follow library blogs and podcasts that cover relevant topics, such as library advocacy, social media, branding, programming, fundraising, and more. You can find a variety of library blogs and podcasts online, such as Library Journal, Public Libraries Online, The Library Marketing Show, and Library Figures. You can also subscribe to their newsletters, RSS feeds, or social media accounts to get updates and notifications.

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Julia Shareika

Shaping SUM (Sign Up Marketing)
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Following library blogs and podcasts is like having a backstage pass to the world of library trends and outreach. It's a shortcut to insights on advocacy, branding, and more, keeping you informed and inspired. With platforms like Public Libraries Online and Library Figures, it's about easy access to a world of knowledge and community insights, ensuring you're always in tune with the pulse of library innovation and ideas.

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Manish V.

Learn Coding Now: Python C++ Java C DSA API R SQL Data Structures Algorithms DSA HTML | AP IB IGCSE CBSE ICSE ISC Computer Science Engineering | Parents Students CS Aspirants DM Now
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Staying updated on library outreach and marketing thrives by following library blogs and podcasts. Be an avid seeker, tracing knowledge like constellations. Blogs offer insights, a stream of ideas. Podcasts resonate - voices sharing strategies. Stay curious; immerse in their world. In these narratives, you discover trends, techniques - your arsenal for library growth. Blogs and podcasts - they’re not just content; they’re a compass leading your outreach journey.

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2 Join professional associations and networks

Another way to stay informed on library outreach and marketing is to join professional associations and networks that offer opportunities for learning, networking, and collaboration. For example, you can join the American Library Association (ALA), the Public Library Association (PLA), or the Library Marketing and Communications Group (LMCG), among others. These associations and networks provide access to webinars, conferences, publications, awards, and online communities that can help you enhance your skills and knowledge.

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3 Participate in online courses and webinars

If you want to learn more about specific aspects of library outreach and marketing, you can participate in online courses and webinars that offer practical and relevant information and guidance. You can find online courses and webinars from various sources, such as the Library Juice Academy, the ALA eLearning, the PLA On-Demand Webinars, and the LMCG Webinar Series. You can also check out the free courses and webinars offered by the WebJunction, the Library of Congress, and the DigitalGov University.

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Janet Martin Del Campo

Library Associate 3 at RCLS/Library Systems and Services
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This is especially important as information continually changes. Attending courses, conferences, or even webinars can be extremely helpful when establishing a career in library services.

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4 Read library magazines and newsletters

Another way to stay informed on library outreach and marketing is to read library magazines and newsletters that feature news, trends, case studies, tips, and inspiration. You can find library magazines and newsletters online or in print, such as Marketing Library Services, American Libraries, Public Libraries, Library Connect, and Library Sparks. You can also sign up for their email alerts or follow their social media pages to get the latest issues and articles.

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5 Connect with other library professionals

Finally, one of the best ways to stay informed on library outreach and marketing is to connect with other library professionals who share your interests and goals. You can connect with other library professionals online or in person, such as through social media groups, forums, listservs, blogs, podcasts, or events. You can also reach out to your local or regional library colleagues, mentors, or peers for advice, feedback, or support. By connecting with other library professionals, you can exchange ideas, insights, experiences, and resources.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you stay informed on library outreach and marketing?

1

2

3

4

5

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1 Follow library blogs and podcasts

2 Join professional associations and networks

3 Participate in online courses and webinars

4 Read library magazines and newsletters

5 Connect with other library professionals

6 Here’s what else to consider

Library Services

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How can you stay informed on library outreach and marketing?

1

2

3

4

5

6

1 Follow library blogs and podcasts

2 Join professional associations and networks

3 Participate in online courses and webinars

4 Read library magazines and newsletters

5 Connect with other library professionals

6 Here’s what else to consider

Library Services

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