Networking is a valuable skill for any professional, but it can also be challenging to stand out from the crowd and make a lasting impression. How can you network effectively and authentically, without being forgettable or annoying? Here are some tips to help you shine when networking.
Before you attend any networking event, have a clear idea of what you want to achieve and who you want to meet. Do some research on the attendees, the speakers, and the topics. Prepare some questions, stories, and goals that relate to your purpose. This will help you focus your conversations and avoid wasting time on irrelevant or superficial chats.
One of the worst networking mistakes is to pretend to be someone you are not, or to exaggerate your skills, achievements, or interests. People can sense when you are being insincere or dishonest, and they will lose trust and respect for you. Instead, be yourself and show your personality, values, and passions. Don't be afraid to share your opinions, insights, and experiences, as long as they are relevant and respectful. Being yourself will help you attract and connect with like-minded people who share your vision and values.
Another common networking mistake is to dominate the conversation and talk too much about yourself, your products, or your services. This can make you seem self-centered, pushy, or boring. Instead, listen more than you talk and show genuine interest in the other person. Ask open-ended questions, follow up with comments, and acknowledge their points. Listening will help you learn more about the other person, their needs, their challenges, and their opportunities. It will also help you build rapport and trust, and show that you value their input and perspective.
One of the best ways to stand out when networking is to add value to the other person. This means offering something that can help them solve a problem, achieve a goal, or learn something new. It could be a piece of advice, a recommendation, a referral, a resource, or a feedback. Adding value will help you demonstrate your expertise, generosity, and credibility. It will also help you create a positive impression and a memorable experience for the other person.
The last and most important step to stand out when networking is to follow up with the people you met and keep in touch with them. Don't let your connections go cold or forget about you. Send them a thank-you note, a relevant article, a reminder, or an invitation. Keep the conversation going and show that you care about them and their goals. Following up will help you strengthen your relationships, create opportunities, and grow your network.