How can you stand out from competitors and establish yourself as an expert in real estate marketing?

As per my experience, one needs to focus on a specific niche such as Luxury/Affordable housing, a particular geography etc. Doing this will help achieve better results than being everywhere and achieving less.

Put in the work and show it, very simply there are no shortcuts. So you can either be and educator based on your experience or be an entertainer which few will take seriously.

Get comfortable being uncomfortable. Whether you hate the sound of your voice, or being in front of a camera, or social media, or networking; to succeed you will need to be seen and heard.

Social media and your participation in it as a real estate agent is so critical today. People are constantly online trying to learn everything they can about a subject they are interested in. In the case of real estate, people have so many options realtor wise it is critical to distinguish your self from others. Let people know the reason why they need you. Many formats are available. Get on them, utilize them. Participate with others via online forums, post and articled opinions. Presence is huge especially in times like these. And last but not least offer your services, ask for business.

Starting a podcast is one of the best ways to build and retain an audience. It’s always a good idea to also film a podcast when recording. A podcast can be utilised in many different formats that includes audio and long form video that can easily be edited to create lots of short form videos (Reels, TikTok, etc.) that highlight insightful statements from your podcast. This allows you to reach more people with valuable content on multiple platforms. When you invite guests it also creates the opportunity to connect with their audience to expand your reach and increase your number of followers.

I’ve just started a podcast and without even publishing the episodes, I’ve generated so much interest off the back of the teasers alone. Blogs are a bit outdated but still very useful for SEO rankings and positioning yourself as a thought leader.

With so many accounts being suspended or hacked you should never rely on social media accounts or connections to act as your CRM system. Be sure to nurture an email list/contact database that can never be #cancelled.

It’s exceptionally easy to do so on LinkedIn. Make it a habit every quarter to reach out to new clients or co facts and ask for a review. Social proof is still on trend and never goes one of fashion.

In my experience, it is a patience game, you can’t expect something to happen overnight, anxiety kills your skill, so be patient do what you are doing, be consistent, focus on yourself, invest 15 mts daily to think how you can do better than yesterday, repeat, you will be successful, simply work on yourself.