How can you stand out during the speaker pitching process?

1 Know your audience

Before you pitch any speaking opportunity, you need to research your target audience and understand their needs, challenges, and interests. What are they looking for in a speaker? What are their pain points and goals? What are their expectations and preferences? By knowing your audience, you can tailor your pitch to address their specific problems, offer relevant solutions, and demonstrate how you can help them achieve their desired outcomes.

2 Craft your message

Once you have a clear idea of who you are pitching to, you need to craft your message and deliver it in a concise, clear, and captivating way. Your message should include three main elements: your topic, your hook, and your call to action. Your topic is the main theme or idea of your presentation, and it should be relevant, timely, and aligned with the event's theme or purpose. Your hook is the opening statement or question that grabs the attention of your audience and makes them curious to hear more. Your call to action is the action you want your audience to take after listening to your presentation, and it should be specific, measurable, and achievable.

3 Showcase your credibility

Another key component of your speaker pitch is your credibility. You need to show your audience why you are the right person to speak on your topic, and what makes you different from other speakers. You can showcase your credibility by highlighting your qualifications, experience, achievements, testimonials, or awards related to your topic. You can also share some stories, examples, or case studies that illustrate your expertise, insights, or results. However, be careful not to sound boastful or arrogant. Instead, focus on how you can add value to your audience and how you can help them solve their problems or reach their goals.

4 Use multimedia

A great way to make your speaker pitch stand out is to use multimedia elements that enhance your message and showcase your personality. You can use video, audio, images, slides, or infographics to demonstrate your speaking style, showcase your previous presentations, or provide visual aids for your topic. Multimedia can also help you create an emotional connection with your audience and make your pitch more memorable and engaging. However, make sure that your multimedia elements are relevant, high-quality, and easy to access. Avoid using too many or too complex multimedia elements that might distract from your message or cause technical issues.

5 Follow up

The last step of your speaker pitching process is to follow up with your potential clients or organizers. You should send a thank-you email or message within 24 hours of your pitch, expressing your appreciation for their time and interest, and reiterating your value proposition and call to action. You should also ask for feedback, questions, or concerns, and offer to provide more information or resources if needed. You should also follow up periodically until you get a response, but avoid being too pushy or annoying. You can use follow-up emails or messages to remind your potential clients or organizers of your pitch, share some relevant updates or news, or provide some additional value or tips related to your topic.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?