How can you sound natural and conversational instead of scripted or robotic?

2 Prepare your points

While you don't want to sound like you're reading from a script, you also don't want to wing it completely. You should have some key points that you want to cover in your call, such as your value proposition, your differentiators, and your call to action. These points should be flexible and adaptable to the situation, not rigid and scripted. You can use them as a guide, but not as a script.

3 Listen and engage

One of the best ways to sound natural and conversational is to listen to your prospect and engage with them. Don't just talk at them, talk with them. Ask open-ended questions that invite them to share their pain points, goals, and challenges. Listen actively and show empathy and curiosity. Respond to their comments and objections with relevant and personalized information. By listening and engaging, you will build rapport and trust, and show that you care about their needs and wants.

5 Practice and improve

Finally, the best way to sound natural and conversational is to practice and improve. You can practice your cold calling skills by recording yourself, role-playing with a colleague, or getting feedback from a coach or a mentor. You can also improve your skills by analyzing your performance, identifying your strengths and weaknesses, and learning from your mistakes. By practicing and improving, you will become more comfortable and confident in your cold calling abilities, and sound more natural and conversational.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?