How can you simplify user journeys without losing important details?

To simplify user journeys, in the scope and purpose definition process, it's very important to map the main objectives users want to achieve and facilitating the execution of necessary actions, by removing any unnecessary texts or visual elements that may cause distraction, confusion, or doubts. The goal is to make the user journey path as easier as possible.

Build your strategy around one specific call-to-action that will impact your business most. Next, determine the average timeline from lead capture to conversion. Review your analytics to also determine the best frequency to engage the user. Decide what specific incentives to offer at each touch point. Keep in mind you can always a/b test to grow strategic insights.

When we have lots of details in our user story and storytelling, it helps us make the user journey more specific. Using information about personas and understanding where users have problems, we can create a list of tasks to guide users from one point to another. Finally, by testing with real users and making improvements based on their feedback, we can find the best and most efficient way for users to get where they want to go.

One good way to define the scope and purpose is through analysing the task of the users that they want to achieve. Task analysis makes sure of nothing important gets missed and all the necessary and crucial points are considered. For each of the tasks, think about context, facilities and constraints. Design a MVP with the least first and then gradually add things to spice it up.

User Research: Conduct thorough user research to understand the needs, preferences, and pain points of your audience. Identify the critical details that are essential for a positive user experience. Define Key User Goals: Clearly define the primary goals users aim to achieve within the product or platform. Focus on streamlining the journey to fulfill these key objectives without unnecessary complexity.

Keeping it simple and consistent is key. Once you've decided on the iconography and button placement, it registers in the mind of the user. A change here will distrupt a smooth journey. Points to consider: ? Create a grid format. Use suggestive UX to help the user navigate the journey. ? For mobile screens, look at data to see where the human eye and fingers are naturally and place the main CTA (call to action) buttons in that space. ? Keep the icon and information placement consistent ? Believe in collapsible/expandable sections for space utilisation ? For desktop, a tooltip on scrolling will help users understand icon placement ? Consistent go-back button placement across the entire journey

La simpleza y la coherencia son muy importantes para facilitar el recorrido a los usuarios, el primero ayuda a guiar el viaje a un objetivo sin mucha carga y el segundo facilita el entendimiento, disminuyendo la curva de aprendizaje de los usuarios con los productos. Eliminar lo que no aporta a la usabilidad de un producto ayuda a mantener esa simpleza con coherencia visual

Após compreender e validar o problema, podemos caracterizar uma persona (usuário) com base nas conversas realizadas na fase de entendimento. A partir disso, elaboramos a jornada desse usuário, levando em considera??o o contexto, as principais atividades realizadas, os pontos de contato durante essas atividades e seus estados emocionais. Dessa forma, conseguimos identificar os pontos críticos da jornada e propor melhorias ou até mesmo uma nova solu??o para o usuário.

Prioritize Information: Prioritize essential information based on user needs and the stages of the user journey. Clearly distinguish between critical details and supplementary information, emphasizing the former. Progressive Disclosure: Implement progressive disclosure, revealing information progressively as users move through the journey. This prevents overwhelming users with too much information at once, allowing for a gradual understanding.

Build eye-catching visuals relevant to each touchpoint so that the customer immediately understands what information they are receiving within a matter of seconds. Make all content quickly scannable and use necessary white space, contrasting colors, and bold text to make your call-to-action stand out. A simple clean design is always the most impactful when you have a matter of seconds to hold a user's attention.

Identify core goals and outcomes: Define the main objectives users want to achieve through the journey. Prioritize and highlight features and steps that directly contribute to achieving those goals. Reduce unnecessary complexity: Eliminate superfluous tasks, information overload, and irrelevant choices. Streamline the process whenever possible while ensuring it remains effective.

Review your analytics for incremental success. How many users are engaging in each touchpoint? Are certain segments responding better than others? Are certain call-to-actions not gaining the necessary results? What can you a/b test on low-performing touchpoints?

Clear Visual Hierarchy: Use a clear visual hierarchy to guide users through the journey. Highlight important details through visual cues such as size, color, or placement, ensuring users' attention is directed to key elements. Simple Forms and Inputs: Simplify forms and input processes by requesting only essential information. Minimize the number of fields and steps, making it easy for users to progress without feeling overwhelmed.

Concentrar-se nos principais insights e resultados é fundamental para simplificar as jornadas do usuário, mantendo sua relevancia e eficácia. O foco deve estar em destacar os principais pontos de dor, emo??es e objetivos dos usuários. Ao invés de apenas descrever o que os usuários fazem, é mais valioso entender por que eles fazem e quais s?o as implica??es dessas a??es. Identificar esses elementos-chave proporciona uma vis?o mais profunda e acionável da experiência do usuário. Incorporar dados quantitativos e qualitativos é outro aspecto crucial. Eles servem como uma base sólida para suas afirma??es, demonstrando o impacto real das suas interven??es de design.

Always know your audience, the user, of anything you create. In this case, they will be other people working or contributing to the product. So don't over complicate things, and make it hard to understand. Focus on the things that matter on the journey, make it easy to follow, highlight the important things, use visuals like icons instead of a bunch of text or long paragraphs! And remember, you can have supporting documents to add details to the user journey, so it is not necessary to overcrowd it. Put in what you need, take everything else out :)

Simplicity doesn't equal lack of detail: Simplifying doesn't mean removing details entirely. Ensure you retain all crucial information and functionality, just presented in a clear and concise way. Know your audience: Tailor the level of detail and complexity to your target user base. Consider their technical expertise and preferences when making design decisions.

I like this approach. ?? I always try to combine diverse visual instruments (coloured arrows, emojis, images) to transform the user journey into some kind of table game. The gaming form of the data performance always makes data perception easier ???? Some people like to interact with this artifact and the design process becomes a joyful attraction ??

As a designer, make sure you focus on the visuals of any artifact you create, in this case your user journey. Think about the audience that will be using the User Journey. They might be PM's, marketing or sales teams, VP's etc. and the easier it is for them to relate to user's journey, the more they will empathize with the user. So use visuals and especially story telling to convey the thoughts, feelings, and opportunities of a user, so everyone on the design team and beyond can better empathize with the user and craft the best solutions for them!

Iteration is key: Simplifying user journeys is an iterative process. Be prepared to test, refine, and adapt based on user feedback and data insights.

User Testing: Conduct user testing to gather feedback on the simplified user journey. Identify whether users can achieve their goals efficiently and whether any crucial details are missing from their perspective. Responsive Design: Ensure that the user journey is optimized for different devices and screen sizes. Responsive design maintains simplicity while adapting to various contexts.

Quando consolidamos uma jornada de usuário, por mais que esta seja a melhor verdade que encontramos naquele momento, ela n?o representa a realidade absoluta. Todos os dias as pessoas estar?o interagindo com os produtos/servi?os que projetamos e a cada nova intera??o teremos novos gatilhos de necessidades para atender. Sendo assim se atente aos seguinte pontos: - Armazenamento da jornada: o time todo terá acesso? Se você mudar de time ou de empresa, este artefato se perde? - Quem pode editar: N?o adianta fazer um trabalho lindo, mas n?o ser simples de manter atualizado. - O que monitorar: Ao concluir a jornada de usuário, deixe como parte do artefato as quest?es centrais que precisam ser atualizadas, elas ajudaram o time a se nortear

"Após obtermos a jornada atual do usuário, podemos apresentar solu??es que atendam às suas reais necessidades. Em seguida, é ideal aprimorar a defini??o do problema, considerando o contexto, as partes envolvidas, o objetivo imediato a ser alcan?ado e, se aplicável, o objetivo mais profundo. Dessa maneira, a solu??o proposta será mais alinhada ao problema identificado anteriormente, construindo sobre a base estabelecida pelo entendimento e valida??o do problema, que serviram de fundamento para a elabora??o da jornada atual do usuário mapeado.

Testing and iterating is key for any design. In this case, initially test it with other designers, get feedback and improve what you have! But not just with designers. Make sure you show it to non-designers, because in my experience, they can sometimes give you insights you haven't even considered. Sales and support teams are great because they get to talk to a lot of customers, so make sure to run it by them. And remember, a user journey is a living document. The more you learn about users, the more you can add to it, and this is very important. Otherwise, your users might evolve, but your design artifact won't, which could lead to designing for the wrong needs.

The more detailed the User Story and Storytelling, the more focused the user Journey becomes. With Personas information and User Pain Points, creat a list of tasks to navigate from point A to B. Eventually, through User Testing and Iteration with real Users, we can pinpoint the most efficient route.

A few things from past experience: - Formatting is important, but don't spend a bunch of time on it. I have a great template from the figma community that I use! - Keep it simple, but make sure it speaks enough about the details of the user and their journey. - This can only be done after research and talking to real customers! It doesn't make sense to create a User Journey based on assumptions. - This should be a living document that is updated with new research and findings. Let it grow with your customers. - Know the audience that will use this the most, and share it with them for feedback. Incorporate that into future iterations. - Have fun! It's a great way to understand your users and how they interact with your product.

Saber fazer as perguntas ao usuário, seguido de perguntas de valida??o, você será capaz de certificar se o seu desenvolvimento está aderente e em sintonia com o desejo do usuário. Ao apresentar uma entrega, mesmo que o usuário se demonstre satisfeito, fa?a as perguntas de valida??o: "Que ótimo que gostou e está satisfeito! Mas se fosse possível, o que você teria feito diferente?" Ou, pergunte: "Que bom que gostou! Se formos fazer esse mesmo desenvolvimento para outra área, sugere que fa?amos algum ajuste?" S?o nas perguntas de valida??o que os usuários verdadeiramente expressam o que pensam ou desejam, por isso essa é uma etapa crucial do processo.

Clear Calls-to-Action (CTAs): Use clear and concise calls-to-action strategically placed throughout the journey. Direct users toward important steps and actions without ambiguity. Performance Optimization: Optimize the performance of your platform to ensure quick load times and smooth interactions. A fast and responsive interface contributes to a simplified user experience.