How can you simplify complex concepts with visuals in enterprise software demos?

1 Use diagrams and charts

Diagrams and charts are powerful tools to illustrate complex concepts, such as workflows, processes, architectures, or data models. They can help you show how your software works, what problems it solves, and how it fits into your prospect's environment. You can use diagrams and charts to break down complex concepts into simpler components, show relationships and dependencies, compare and contrast options, or highlight key features and benefits. When creating and using diagrams and charts, make sure they are clear, relevant, accurate, and consistent. Avoid clutter, jargon, and unnecessary details that may confuse or distract your audience.

2 Use screenshots and videos

Screenshots and videos are effective ways to show your software in action, demonstrate its functionality, and showcase its value. They can help you capture your prospect's attention, create interest and curiosity, and provide visual evidence of your claims. You can use screenshots and videos to walk your prospect through a specific scenario, feature, or use case that is relevant to their pain points, goals, or challenges. You can also use screenshots and videos to highlight the benefits and outcomes of using your software, such as improved efficiency, productivity, quality, or customer satisfaction. When creating and using screenshots and videos, make sure they are high-quality, up-to-date, and easy to follow. Avoid technical glitches, errors, or distractions that may undermine your credibility.

3 Use metaphors and analogies

Metaphors and analogies are creative ways to explain complex concepts, features, or benefits by comparing them to something familiar, simple, or relatable. They can help you bridge the gap between your software and your prospect's existing knowledge, experience, or context. You can use metaphors and analogies to make your software more understandable, memorable, and appealing. For example, you can compare your software to a car, a machine, a tool, a game, or a story. When creating and using metaphors and analogies, make sure they are appropriate, relevant, and consistent. Avoid confusing, misleading, or offensive comparisons that may alienate or offend your audience.

4 Use stories and testimonials

Stories and testimonials are persuasive ways to explain complex concepts, features, or benefits by showing how they have helped real customers achieve real results. They can help you build trust, credibility, and rapport with your prospect, as well as appeal to their emotions and motivations. You can use stories and testimonials to illustrate the before-and-after scenarios of using your software, the challenges and solutions that your customers faced, and the benefits and outcomes that they gained. You can also use stories and testimonials to address common objections, concerns, or questions that your prospect may have. When creating and using stories and testimonials, make sure they are authentic, relevant, and specific. Avoid vague, generic, or exaggerated claims that may raise doubts or skepticism.

5 Use questions and polls

Questions and polls are interactive ways to explain complex concepts, features, or benefits by engaging your prospect in a dialogue, soliciting their feedback, and gauging their interest. They can help you customize your demo, tailor your message, and address your prospect's needs and expectations. You can use questions and polls to check your prospect's understanding, knowledge, or opinion of your software, to uncover their pain points, goals, or challenges, or to stimulate their curiosity, interest, or desire. You can also use questions and polls to test your prospect's recall, retention, or satisfaction of your software, or to encourage them to take the next step in the sales process. When creating and using questions and polls, make sure they are clear, relevant, and respectful. Avoid leading, biased, or intrusive questions or polls that may annoy or pressure your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?