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How can you showcase your unique perspective and approach to your work through personal branding?

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Personal branding is not just about creating a catchy logo or a catchy slogan. It is about communicating your unique value proposition, your personality, and your approach to your work. It is about making a memorable impression and building trust with your target audience. In this article, you will learn how to showcase your unique perspective and approach to your work through personal branding.

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Anuradha Vellal

Talent Acquisition Leader with nearly 20 plus years of experience. Consultant with Tata Electronics /Alumni The Coca…
Maria Markman

Driving Business Growth Through Strategic Branding & Marketing for Leaders | Founder & CEO at Markman Media

1 Define your niche

Before you can showcase your unique perspective and approach to your work, you need to define your niche. Your niche is the specific area of expertise or interest that you focus on and that sets you apart from others. Your niche should reflect your passion, your skills, and your goals. To define your niche, you can ask yourself these questions: What problem do you solve? Who do you serve? How do you serve them? What makes you different from others in your field?

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Maria Markman

Driving Business Growth Through Strategic Branding & Marketing for Leaders | Founder & CEO at Markman Media
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Defining your niche is the pivotal first step in showcasing your unique perspective through personal branding. It's about honing in on the specific intersection of your passion, skills, and goals. Consider the distinctive problems you solve, the audience you serve, and the exceptional way you serve them. This process will set the foundation for a personal brand that truly stands out in your field.

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2 Craft your story

Once you have defined your niche, you need to craft your story. Your story is the narrative that explains who you are, what you do, and why you do it. Your story should be authentic, engaging, and relevant to your audience. It should highlight your achievements, your challenges, and your values. To craft your story, you can use the following formula: Start with a hook that captures attention, then explain the problem that you faced or that your audience faces, then describe the solution that you offer or that you found, and finally, end with a call to action that invites your audience to take the next step.

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Maria Markman

Driving Business Growth Through Strategic Branding & Marketing for Leaders | Founder & CEO at Markman Media
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Crafting your personal brand story is an art that reflects your unique perspective and approach. Begin by weaving a narrative that resonates with authenticity and captivates your audience's attention. Commence with a compelling hook, drawing in your audience from the outset. Share a glimpse into the challenges you've navigated or those your audience encounters, establishing a relatable connection. Delve into the solutions you provide or have discovered, showcasing your expertise and problem-solving prowess. Conclude with a powerful call to action, encouraging your audience to embark on the next steps with you.

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3 Create your assets

After you have crafted your story, you need to create your assets. Your assets are the tangible and intangible elements that represent your personal brand. They include your name, your logo, your tagline, your colors, your fonts, your images, your website, your social media profiles, your portfolio, your testimonials, and your content. Your assets should be consistent, professional, and aligned with your niche and your story. To create your assets, you can use online tools such as Canva, WordPress, LinkedIn, Medium, and YouTube.

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Anuradha Vellal

Talent Acquisition Leader with nearly 20 plus years of experience. Consultant with Tata Electronics /Alumni The Coca Cola Company /Ford Motors/ebay/Microsoft
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You can showcase your unique perspective in your personal branding by consistently expressing your values, sharing insights on topics you're passionate about, and presenting your work with a distinctive style. Engage authentically with your audience to build a connection based on your individuality.

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Maria Markman

Driving Business Growth Through Strategic Branding & Marketing for Leaders | Founder & CEO at Markman Media
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Crafting a distinctive personal brand involves creating a cohesive identity. Your name, logo, tagline, and more should seamlessly reflect your unique perspective. I also use Canva to create my branded graphic designs and infuse a personal touch. Your social media profiles, website, and content tell a consistent story. This synergy ensures a powerful and authentic representation of your professional self.

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4 Share your value

Once you have created your assets, you need to share your value. Your value is the benefit that you provide to your audience, the impact that you make, and the difference that you create. Your value should be clear, compelling, and measurable. To share your value, you need to use different channels and platforms to reach your audience, such as networking events, podcasts, blogs, webinars, newsletters, and social media. You also need to use different formats and styles to showcase your unique perspective and approach to your work, such as stories, case studies, tips, insights, opinions, and questions.

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Anjum Arsheen

Helping Businesses Build and Scale Membership Communities || Building The HomepreneursClub
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I personally advocate for consistently sharing my thoughts, insights, and expertise on relevant topics through blog posts, articles, or social media posts.

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5 Build your network

After you have shared your value, you need to build your network. Your network is the group of people who know you, like you, and trust you. Your network can include your clients, your colleagues, your mentors, your peers, your influencers, and your fans. Your network can help you grow your personal brand, expand your opportunities, and increase your credibility. To build your network, you need to be proactive, generous, and respectful. You need to initiate conversations, offer value, and follow up. You also need to maintain relationships, give feedback, and ask for referrals.

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6 Update your brand

Finally, you need to update your brand. Your brand is not static, but dynamic. It evolves as you evolve, as your niche evolves, and as your audience evolves. You need to keep your brand fresh, relevant, and competitive. To update your brand, you need to monitor your performance, collect feedback, and analyze data. You also need to learn new skills, explore new trends, and embrace new challenges.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you showcase your unique perspective and approach to your work through personal branding?

1

2

3

4

5

6

7

1 Define your niche

2 Craft your story

3 Create your assets

4 Share your value

5 Build your network

6 Update your brand

7 Here’s what else to consider

Business Networking

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How can you showcase your unique perspective and approach to your work through personal branding?

1

2

3

4

5

6

7

1 Define your niche

2 Craft your story

3 Create your assets

4 Share your value

5 Build your network

6 Update your brand

7 Here’s what else to consider

Business Networking

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