How can you showcase your product's human resources and talent management features in a product demo?

1 Know your audience

Before you design your product demo, you need to understand who you're talking to and what they care about. Are they HR managers, recruiters, employees, or executives? What are their goals, challenges, and needs? How do they measure success and performance? What are their expectations and objections? By knowing your audience, you can tailor your product demo to their specific use cases, scenarios, and benefits.

2 Focus on the benefits

Your product demo should not be a feature dump, but a story that shows how your product solves a problem, improves a situation, or creates an opportunity for your audience. Instead of listing your product's human resources and talent management features, show how they help your audience achieve their desired outcomes. For example, you can show how your product helps them streamline their hiring process, enhance their employee engagement, or optimize their workforce planning.

3 Use real data and examples

One of the best ways to make your product demo more credible and relevant is to use real data and examples from your audience's industry, company, or role. This will help them visualize how your product works in their context and how it can impact their results. For example, you can use data from their competitors, peers, or benchmarks to demonstrate your product's value proposition and differentiation. You can also use examples from your existing customers or testimonials to showcase your product's success stories and social proof.