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How can you showcase your personal brand through public speaking and presentations in different cultures?

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Public speaking and presentations are powerful ways to communicate your personal brand and value proposition to different audiences. However, when you are speaking in different cultures, you need to consider how your style, content, and delivery might affect your impact and credibility. In this article, you will learn some tips on how to showcase your personal brand through public speaking and presentations in different cultures.

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Dr Gargi Roy Goswami

Content Marketing Strategist for Biotech & Health Startups I LinkedIn Top Voice I Founder, KROYNAS Digital l Dental…
Ketlyn Damas

Mentora de Carreira | Executiva de RH | Especialista em Personal Branding | HRBP | Empoderando mulheres a equilibrar…
Robert Cooper Jr

Millennial Trauma Expert | Helping Young Men & Families Heal & Lead with Purpose | Family Engagement Specialist |…

1 Know your audience

Before you prepare your speech or presentation, do some research on the culture and expectations of your audience. What are their values, beliefs, norms, and preferences? How do they like to receive information, feedback, and persuasion? How formal or informal are they in terms of language, dress, and etiquette? Knowing your audience will help you tailor your message, tone, and style to suit their needs and preferences, and avoid any cultural misunderstandings or offenses.

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Dr Gargi Roy Goswami

Content Marketing Strategist for Biotech & Health Startups I LinkedIn Top Voice I Founder, KROYNAS Digital l Dental Genetics & Saliva Research Influencer l Business Coach for Freelance Science Writers I Author
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Demonstrate respect for local customs, traditions, and etiquette during your presentation. Be mindful of cultural sensitivities, taboos, and appropriate behaviour to avoid causing offence or misunderstanding.

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Robert Cooper Jr

Millennial Trauma Expert | Helping Young Men & Families Heal & Lead with Purpose | Family Engagement Specialist | Speaker & Mentor Empowering Resilience
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One thing I've found helpful is gaining understanding of their backgrounds and gain insight into how my workshops can help serve their needs. I send out an pre presentation survey having my audience fill the questions.

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2 Define your purpose

Once you have a clear idea of your audience, you need to define the purpose of your speech or presentation. What are you trying to achieve? What are the main points you want to convey? How do you want your audience to feel, think, or act after listening to you? Defining your purpose will help you structure your speech or presentation, and focus on the most relevant and impactful content. It will also help you align your personal brand with your audience's goals and interests.

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3 Choose your format

Depending on your purpose and audience, you need to choose the most appropriate format for your speech or presentation. Do you want to inform, persuade, inspire, or entertain? Do you want to use a narrative, a case study, a demonstration, or a debate? Do you want to use visuals, audio, or interactive elements? Choosing your format will help you deliver your content in a clear, engaging, and memorable way. It will also help you showcase your personal brand's strengths, skills, and personality.

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4 Adapt your style

Your style is how you express yourself through your voice, body language, gestures, and eye contact. Your style can have a significant impact on how your audience perceives you and your message. Different cultures may have different preferences and norms for how speakers should use their style. For example, some cultures may value a loud, confident, and passionate voice, while others may prefer a calm, modest, and respectful tone. Some cultures may appreciate a lot of eye contact, gestures, and humor, while others may find them intrusive, rude, or inappropriate. Adapt your style to suit your audience's expectations and preferences, but also stay true to your personal brand's identity and values.

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Robert Cooper Jr

Millennial Trauma Expert | Helping Young Men & Families Heal & Lead with Purpose | Family Engagement Specialist | Speaker & Mentor Empowering Resilience
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What I've found helpful is an ice breaker that leads to transformational experiences and away for me to gain insight who my audience is by getting to know something about them.

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5 Seek feedback

One of the best ways to improve your public speaking and presentation skills is to seek feedback from your audience and other sources. Feedback can help you identify your strengths and weaknesses, and learn from your mistakes and successes. Feedback can also help you understand how your personal brand is perceived and received by different cultures. Seek feedback from a variety of sources, such as surveys, evaluations, comments, questions, or mentors. Be open-minded, respectful, and appreciative of the feedback you receive, and use it to enhance your personal brand and communication skills.

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Dr Gargi Roy Goswami

Content Marketing Strategist for Biotech & Health Startups I LinkedIn Top Voice I Founder, KROYNAS Digital l Dental Genetics & Saliva Research Influencer l Business Coach for Freelance Science Writers I Author
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Remain open to feedback and input from your audience to demonstrate your willingness to learn and adapt to different cultural perspectives. Encourage questions and discussions to foster an inclusive and collaborative environment.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ketlyn Damas

Mentora de Carreira | Executiva de RH | Especialista em Personal Branding | HRBP | Empoderando mulheres a equilibrar suas carreiras e vidas pessoais, alcan?ando sucesso com propósito.
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Entender quais desafios. Ao se preparar para falar em público, é provável que você tenha sido convidado para abordar um tópico específico. No entanto, além de se concentrar na sua mensagem e na forma como a transmitirá, é crucial realizar uma pesquisa e demonstrar preocupa??o real com a audiência. é fundamental entender a dor ou os desafios enfrentados por esse público e refletir sobre como sua apresenta??o pode contribuir para solucioná-los de maneira significativa.

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Robert Cooper Jr

Millennial Trauma Expert | Helping Young Men & Families Heal & Lead with Purpose | Family Engagement Specialist | Speaker & Mentor Empowering Resilience
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An example I've seen work is asking would it be okay can I provide my audience with free notepads and pens or coffee mugs with my branding information on it.. During my presentation I have group participation and after their participation I offer them an opportunity to select what they would like to have.

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How can you showcase your personal brand through public speaking and presentations in different cultures?

1

2

3

4

5

6

1 Know your audience

2 Define your purpose

3 Choose your format

4 Adapt your style

5 Seek feedback

6 Here’s what else to consider

Personal Branding

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How can you showcase your personal brand through public speaking and presentations in different cultures?

1

2

3

4

5

6

1 Know your audience

2 Define your purpose

3 Choose your format

4 Adapt your style

5 Seek feedback

6 Here’s what else to consider

Personal Branding

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感谢您的反馈

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