How can you showcase event analysis results to stakeholders and partners?

1 Know your audience

Before you prepare your presentation, you need to understand who your audience is, what they care about, and what they expect from you. Different stakeholders and partners may have different interests, goals, and perspectives on your event, so you need to tailor your message and tone accordingly. For example, sponsors may want to see how your event generated brand awareness and leads, while attendees may want to see how your event delivered value and satisfaction. To know your audience, you can do some research, ask questions, or use feedback surveys.

2 Choose the right format

Depending on your audience, your event analysis results can be presented in various formats, such as reports, dashboards, infographics, slides, videos, or webinars. Each format has its own advantages and disadvantages, so you need to consider factors such as the amount and complexity of data, the level of detail and interactivity, the visual appeal and clarity, and the time and resources required. For example, reports may be suitable for detailed and comprehensive data, while dashboards may be suitable for quick and dynamic data.

3 Highlight the key insights

One of the main goals of showcasing event analysis results is to demonstrate the key insights and outcomes of your event, such as the attendance, engagement, satisfaction, feedback, impact, and return on investment. To highlight the key insights, you need to use clear and concise language, avoid jargon and technical terms, and use relevant and meaningful metrics and indicators. You also need to use visual aids, such as charts, graphs, images, or icons, to make your data more appealing and understandable.

4 Tell a story

Another goal of showcasing event analysis results is to tell a story that connects your event with your audience's needs, interests, and emotions. To tell a story, you need to use a narrative structure that has a beginning, a middle, and an end, and that shows the problem, the solution, and the results of your event. You also need to use examples, anecdotes, quotes, or testimonials to illustrate your points and make your story more engaging and memorable.

5 Provide recommendations

Finally, showcasing event analysis results is an opportunity to provide recommendations for future actions and improvements, based on your findings and feedback. To provide recommendations, you need to be specific, realistic, and actionable, and explain how they will benefit your stakeholders and partners. You also need to invite feedback and questions from your audience, and thank them for their support and collaboration.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?