How can you show your value in a cover letter?

1 Know your audience

Before you start writing your cover letter, do some research on the company, the industry, and the role. Find out what their goals, challenges, and needs are, and how you can address them with your skills and experience. Tailor your cover letter to the specific job description and use keywords and phrases that match the employer's expectations. Avoid using a generic template or a one-size-fits-all approach that shows no interest or knowledge of the company.

2 Focus on results

One of the best ways to show your value in a cover letter is to provide concrete examples of how you have achieved results in your previous or current roles. Use numbers, percentages, or other metrics to quantify your impact and demonstrate your skills. For example, instead of saying "I have excellent communication skills", you could say "I increased customer satisfaction by 25% by implementing a new feedback system and resolving issues promptly". This way, you show the employer how you can add value to their organization and solve their problems.

3 Highlight your fit

Another important aspect of showing your value in a cover letter is to highlight your fit for the company culture and values. You want to show the employer that you share their vision, mission, and values, and that you can adapt to their work environment and style. You can do this by mentioning specific aspects of the company that appeal to you, such as their social impact, innovation, or diversity. You can also refer to any relevant awards, recognition, or testimonials that show your alignment with the company.

4 Be concise and clear

A cover letter should not be longer than one page or four paragraphs. You want to capture the employer's attention and interest, not bore them with unnecessary details or irrelevant information. Be concise and clear in your writing, and use a professional and friendly tone. Avoid jargon, slang, or errors that could undermine your credibility or professionalism. Use bullet points, headings, and white space to make your cover letter easy to read and scan. And don't forget to proofread and edit your cover letter before sending it.

5 End with a call to action

The last paragraph of your cover letter should be a strong and confident closing that summarizes your main points and expresses your enthusiasm for the job. It should also include a call to action that prompts the employer to contact you for an interview or to discuss your application further. You can also mention that you have attached your resume and any other relevant documents, and that you are available for any questions or clarifications. Thank the employer for their time and consideration, and sign off with your name and contact details.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?