How can you show your passion for a job in your cover letter?

1 Research the company and the role

Before you write your cover letter, do some research on the company and the role you are applying for. Find out what their mission, vision, values, and goals are, and how they align with your own. Identify what challenges and opportunities they face, and how your skills and experience can help them solve them. Use this information to tailor your cover letter to the specific needs and expectations of the employer.

2 Tell a story that demonstrates your passion

Instead of just stating that you are passionate about the job, show it with a story that illustrates how you have pursued your interest in the field, industry, or sector. For example, you can share how you discovered your passion, what projects or initiatives you have been involved in, what results or impact you have achieved, or what skills or knowledge you have gained. Make sure your story is relevant, concise, and specific, and that it highlights your value and potential.

3 Use positive and energetic language

The tone and style of your cover letter can also convey your passion for the job. Use positive and energetic language that reflects your enthusiasm and confidence. Avoid using clichés, jargon, or vague statements that sound generic or boring. Instead, use action verbs, adjectives, and adverbs that describe your achievements, skills, and personality. For example, instead of saying "I am interested in working for your company", say "I am thrilled to apply for the opportunity to work for your innovative and dynamic company".

4 Explain why you want to work for them

Another way to show your passion for the job is to explain why you want to work for the company and what motivates you to join their team. This shows that you have done your homework and that you have a genuine interest in their culture, values, and vision. It also shows that you are not just looking for any job, but for a meaningful and fulfilling career. To do this, you can mention what aspects of the company or the role appeal to you, what goals or aspirations you have, or how you can contribute to their success.

5 End with a call to action and a thank you

Finally, you want to end your cover letter with a strong and clear call to action and a thank you. A call to action is a statement that invites the hiring manager to take the next step, such as contacting you for an interview, reviewing your resume, or checking your portfolio. A thank you is a polite and professional way to express your appreciation for their time and consideration. By doing this, you show your passion for the job, your interest in the employer, and your respect for the hiring process.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?