Positive client feedback is one of the best rewards for a real estate agent. It means that you have met or exceeded your client's expectations, delivered exceptional service, and built a lasting relationship. But how do you show your appreciation for such valuable feedback? Here are some tips to help you express your gratitude and make your clients feel valued.
A simple but effective way to show appreciation for positive client feedback is to send a handwritten thank-you note. This gesture shows that you care about your client's opinion, that you are attentive to details, and that you are not too busy to appreciate their feedback. You can also include a small gift, such as a gift card, a bottle of wine, or a personalized item, to add some extra warmth and generosity.
I like to send a personalized thank-you note or gift right away (something they will remember), offer a one time discount on future service, and most definitely feature their feedback on your website or social media platforms.
Another way to show appreciation for positive client feedback is to share it on your website, social media, or online platforms. This not only showcases your client's satisfaction, but also boosts your reputation, credibility, and visibility. You can also ask your client's permission to use their feedback as a testimonial or a case study, and feature their story on your blog, newsletter, or video. This way, you can highlight your client's success, challenges, and solutions, and demonstrate your expertise and value.
I share every client review in my Instagram/Facebook stories I also have a video that scrolls through them on my web page. Make sure you are sharing your positive reviews everywhere you possibly can.
A third way to show appreciation for positive client feedback is to offer a referral incentive. This means that you reward your client for referring you to their friends, family, or network, who might need your services. You can offer a discount, a commission, a free consultation, or a gift for each referral that leads to a successful transaction. This way, you can show your client that you appreciate their loyalty, trust, and support, and that you are eager to help more people like them.
A fourth way to show appreciation for positive client feedback is to follow up regularly. This means that you stay in touch with your client after the transaction, and check in on their satisfaction, needs, and goals. You can also send them useful information, such as market updates, tips, trends, or resources, that can help them with their real estate journey. You can also invite them to events, webinars, or workshops, that can add value to their experience. This way, you can show your client that you care about their long-term success, happiness, and relationship.
A fifth way to show appreciation for positive client feedback is to ask for more feedback. This means that you solicit your client's opinion, suggestions, or ideas, on how you can improve your service, communication, or performance. You can also ask them to rate, review, or recommend you on online platforms, such as Google, Yelp, or Zillow. This way, you can show your client that you value their input, that you are open to learning and growing, and that you are committed to excellence.
A sixth way to show appreciation for positive client feedback is to celebrate their milestones. This means that you acknowledge and congratulate your client on their achievements, such as moving into their new home, renovating their property, or selling their house. You can also send them a card, a gift, or a call, on special occasions, such as birthdays, anniversaries, or holidays. This way, you can show your client that you are happy for them, that you are supportive of their goals, and that you are grateful for their partnership.
When you receive positive (or negative) reviews online always respond. Either thanking them with details and keywords (might as well also get an SEO boost) or addressing any concerns. After you gave replied to the review online take it offline. Give them a call and say thank you. This is also an excellent tough point to mention referrals and check in with how things are going.
You could create a client spotlight feature on your website or social media to share their success stories and express your gratitude publicly