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How can you share your brand story with employees?

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Your brand story is not just a marketing tool, but a powerful way to connect with your employees and inspire them to live your values, vision, and purpose. Sharing your brand story with your employees can help you build a strong culture, foster loyalty, and boost performance. But how can you do it effectively and authentically? Here are some tips to help you share your brand story with your employees.

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Menelaos G. Georgiou

Director of Operations and Creative Services of Silent Hill Productions
Kris Reily-Simmons

Head of Marketing | Helping brands maximise engagement through data-driven strategies
Daniel Hinde

Branding Packaging & Marketing for FMCG, CPG & Consumer Brands

1 Start from the beginning

Your brand story should include the origins of your business, the challenges you faced, the milestones you achieved, and the impact you made. This can help your employees understand where you came from, what you stand for, and what you aspire to. You can share your brand story through various channels, such as your website, your social media, your newsletters, your events, and your internal communications. You can also use storytelling techniques, such as anecdotes, metaphors, emotions, and visuals, to make your brand story more engaging and memorable.

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Menelaos G. Georgiou

Director of Operations and Creative Services of Silent Hill Productions
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Your brand story should include the origins of your business, the challenges you faced, the milestones you achieved, and the impact you made.Thiscan help your employees understand where you came from, what you stand for, and what you aspire to.Youcan share your brand story through various channels, such as your website, your social media, your newsletters, your events, and your internal communications.Youcan also use storytelling techniques, such as anecdotes, metaphors, emotions, and visuals, to make your brand story more engaging and memorable.

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Kris Reily-Simmons

Head of Marketing | Helping brands maximise engagement through data-driven strategies
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We kick off orientation with a welcome pack full of branded goodies. It's not just about the swag; it's about making them feel like they're part of the team from day one.

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2 Involve your employees

Your brand story is not a one-way communication, but a dialogue with your employees. You can involve your employees in creating and shaping your brand story by asking for their feedback, input, and stories. You can also encourage your employees to share your brand story with their networks, customers, and partners. This can help your employees feel valued, empowered, and proud of being part of your brand. You can also recognize and reward your employees who exemplify your brand story and values.

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Menelaos G. Georgiou

Director of Operations and Creative Services of Silent Hill Productions
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Your brand story is not a one-way communication, but a dialogue with your employees.Youcan involve your employees in creating and shaping your brand story by asking for their feedback, input, and stories.Youcan also encourage your employees to share your brand story with their networks, customers, and partners.Thiscan help your employees feel valued, empowered, and proud of being part of your brand.Youcan also recognize and reward your employees who exemplify your brand story and values.

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3 Align your actions

Your brand story is not just words, but actions. You need to align your actions with your brand story and demonstrate your values, vision, and purpose in everything you do. This means that you need to be consistent, transparent, and accountable in your decisions, policies, and behaviors. You also need to deliver on your promises, meet your expectations, and solve your customers' problems. This can help your employees trust and respect your brand and become your ambassadors.

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Menelaos G. Georgiou

Director of Operations and Creative Services of Silent Hill Productions
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Your brand story is not just words, but actions.Youneedto align your actions with your brand story and demonstrate your values, vision, and purpose in everything you do.Thismeans that you need to be consistent, transparent, and accountable in your decisions, policies, and behaviors.Youalso need to deliver on your promises, meet your expectations, and solve your customers' problems.Thiscan help your employees trust and respect your brand and become your ambassadors.

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4 Adapt to changes

Your brand story is not static, but dynamic. You need to adapt your brand story to changes in your environment, your market, your customers, and your goals. This means that you need to monitor, evaluate, and update your brand story regularly and communicate any changes to your employees. You also need to embrace innovation, learning, and improvement in your brand story and culture. This can help your employees stay relevant, motivated, and aligned with your brand.

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Menelaos G. Georgiou

Director of Operations and Creative Services of Silent Hill Productions
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One of the keys to staying productive is to have a clear vision of what you want to achieve and how you will measure your progress.Start by defining your SMART goals (specific, measurable, achievable, relevant, and time-bound) for each campaign and client.Then, prioritize your tasks according to their urgency and importance.Use a project management tool or a calendar to track your deadlines, milestones, and deliverables. Set a regular schedule that allows you to balance your work and personal life.Communicate your availability and expectations to your clients, colleagues, and family.Avoid multitasking, procrastination, and burnout by taking breaks, rewarding yourself, and setting limits.

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5 Celebrate your successes

Your brand story is not only about challenges, but also about successes. You need to celebrate your successes with your employees and acknowledge their contributions and achievements. This can help your employees feel appreciated, happy, and loyal to your brand. You can celebrate your successes through various ways, such as awards, recognition, rewards, parties, and testimonials. You can also use your successes as opportunities to reinforce your brand story and values.

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6 Inspire your future

Your brand story is not only about the past and the present, but also about the future. You need to inspire your future with your employees and share your vision, goals, and plans. This can help your employees feel excited, committed, and inspired by your brand. You can inspire your future through various ways, such as surveys, workshops, brainstorming, and co-creation. You can also use your future as a chance to challenge, grow, and innovate your brand story and culture.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Daniel Hinde

Branding Packaging & Marketing for FMCG, CPG & Consumer Brands
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Make it visual and an experience they can be involved in, as opposed to something which feels like a lecture or a presentation.

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How can you share your brand story with employees?

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3

4

5

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1 Start from the beginning

2 Involve your employees

3 Align your actions

4 Adapt to changes

5 Celebrate your successes

6 Inspire your future

7 Here’s what else to consider

Brand Development

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How can you share your brand story with employees?

1

2

3

4

5

6

7

1 Start from the beginning

2 Involve your employees

3 Align your actions

4 Adapt to changes

5 Celebrate your successes

6 Inspire your future

7 Here’s what else to consider

Brand Development

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