How can you set realistic expectations with a startup consulting client?

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Understanding the start up and their expectations around the reality ring is of utmost importance. Their TAM, Target, Product, Innovation etc. are to be understood well before getting into the scenario.

When establishing feasible expectations with startup consulting clients, you want to craft goals and milestones that adhere to the SMART framework while also remaining flexible. Startups frequently operate within fluid environments, necessitating the ability to adjust goals to accommodate evolving circumstances. Leveraging platforms such as Trello or Asana aids in visualizing and monitoring goal progression, fostering transparency and responsibility throughout the consulting journey. By integrating adaptability with SMART criteria, consultants can effectively align expectations and assist startup clients in navigating uncertainties while pursuing their objectives.

SMART tool gives the perspective to the startups so as to evaluate themselves that what problem statement they are solving, measures to evaluate results, ground reality, relevance and timeline to achieve the desired results.

Understanding the possible risks, contingencies, various uncertain hiccups, risk mitigation strategies and plan of action in case of getting a new pivot is something to be in place to have the achievable success over a period of time.

It's inevitable to understand what value one is bringing out in the table and how this is solving problem of mass is the crux of success of any startup.

Providing adequate and acceptable level of quality is the key to sustainable growth in any business and the same is well applicable to startups as well.

Establishing realistic expectations with a startup consulting client involves transparent communication. Being upfront about what can be achieved within a given timeframe and budget. Emphasising on the iterative nature of the consulting process, acknowledging that adjustments may be needed along the way. Cultivating a collaborative environment where both parties contribute insights, fostering a shared understanding of goals and potential challenges. This approach ensures a more humane and empathetic foundation for the consulting journey.

I've been a coach and mentor for startups in a couple accelerators over the last 17 years. In the Cleantech Open, we encourage Customer Discovery. While it was charming in the movie, it's not usually the case that "if you build it they will come." The trick is to not slant interviews with potential customers toward the answers you want them to give. Find out what they most need to solve. Focus on the part of your solution that meets that need. Be the first to market that solution. Then, start enhancing based on customer feedback.