How can you segment clients by industry?

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Segmenting clients by industry is a useful strategy to tailor your services, marketing, and communication to their specific needs, challenges, and opportunities. By grouping your clients into different industry categories, you can better understand their goals, pain points, and preferences, and offer them more relevant and valuable solutions. In this article, we will explore how you can segment clients by industry and how to use this information to improve your client relations.

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Vishal Singh

Global Partnerships Manager | Strategic Alliance | Franchise & Channel Partner onboarding | B2B |
Rida Mohammed Rafi

Business Analyst at Freston Analytics | Transforming Tech Docs into Engaging Content
Antonio Moreira de Campos

Especialista em Vendas Técnicas | Gest?o de Contas Estratégicas | Lideran?a

1 Identify your industry segments

The first step to segment clients by industry is to identify the main industry sectors that your clients belong to. You can use existing classifications, such as the North American Industry Classification System (NAICS) or the Standard Industrial Classification (SIC), or create your own based on your knowledge of your market. You can also use secondary sources, such as industry reports, trade associations, or online databases, to find out more about the characteristics and trends of each industry segment.

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Rida Mohammed Rafi

Business Analyst at Freston Analytics | Transforming Tech Docs into Engaging Content
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Identifying the right segment of the customer to customize your product or service according to the requirements of the client. Analyze the sources, statistics based on geography, and consumer segments, and figure out the trends, fashion and characteristics of the customer.

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Bhavyashree P

Empowering Companies with Digital Transformation Services and Driving Business Growth at Datamatics
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Identifying the industry segment where your services or products fit is an integral part of any sales process. You can identify them by research, sources or online databases.

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Bhavyashree P

Empowering Companies with Digital Transformation Services and Driving Business Growth at Datamatics
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Identifying the industry segment where your services or products fit is an integral part of any sales process. You can identify them by research, sources or online databases.

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2 Analyze your industry segments

Once you have identified your industry segments, you need to analyze them in terms of their size, growth, profitability, competitiveness, and attractiveness. You can use tools such as SWOT analysis, Porter's five forces, or BCG matrix to evaluate each segment and compare them with each other. This will help you determine which segments are more lucrative, attractive, and suitable for your business, and which ones are less so.

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Vishal Singh

Global Partnerships Manager | Strategic Alliance | Franchise & Channel Partner onboarding | B2B |
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To segment clients by industry in sales, first, figure out what types of businesses you're targeting. Then, gather info about these industries and group clients based on their type of business. Understand what each industry needs, and make sales pitches that fit those needs. Teach your sales team about these industries and connect with important people in them. Keep track of how well your strategy works and tweak it as needed. This helps you focus your sales efforts, talk to clients in a way that makes sense to them, and get better results.

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3 Prioritize your industry segments

Based on your analysis, you can prioritize your industry segments according to their potential and fit for your business. You can use criteria such as market share, revenue, profitability, customer satisfaction, loyalty, referrals, or strategic alignment to rank your segments and decide which ones to focus on more or less. You can also use a scoring system or a matrix to visualize your priorities and make informed decisions.

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Antonio Moreira de Campos

Especialista em Vendas Técnicas | Gest?o de Contas Estratégicas | Lideran?a
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Através da análise SWOT você deve classificar seus clientes e mapear suas necessidades. Com isso, você come?a a segmenta??o conforme suas características de Valor de potencial de mercado (VPM). Trabalhando o Marketing share e customer share

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4 Customize your services for each industry segment

After prioritizing your industry segments, you can customize your services for each one according to their specific needs, challenges, and opportunities. You can adapt your products, prices, features, benefits, or delivery methods to suit each segment and create more value for them. You can also use industry-specific language, examples, case studies, or testimonials to communicate more effectively with each segment and build trust and credibility.

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5 Segment your clients within each industry segment

Within each industry segment, you can further segment your clients based on other criteria, such as size, location, revenue, budget, goals, problems, or preferences. This will allow you to refine your services and communication even more and create more personalized and relevant experiences for each client. You can use tools such as CRM software, surveys, interviews, or analytics to collect and organize data about your clients and segment them accordingly.

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6 Monitor and review your industry segments

Finally, you need to monitor and review your industry segments regularly and update them as needed. You can use metrics such as sales, retention, satisfaction, feedback, or referrals to measure the performance and satisfaction of each segment and identify any changes or opportunities. You can also use market research, industry news, or competitive analysis to keep track of the trends and developments in each industry segment and adjust your services and communication accordingly.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you segment clients by industry?

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1 Identify your industry segments

2 Analyze your industry segments

3 Prioritize your industry segments

4 Customize your services for each industry segment

5 Segment your clients within each industry segment

6 Monitor and review your industry segments

7 Here’s what else to consider

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