The data transformation phase is where various operations and functions are applied to the extracted data, such as cleansing, filtering, aggregating, joining, and enriching. This phase can be complex and time-consuming when dealing with large data volumes, as it requires a lot of computing power and memory. To design the data transformation, you can use schema-on-read instead of schema-on-write, where applicable. This means applying the schema and structure to the data only when it is read for analysis, rather than when it is written to the destination. Additionally, lazy transformation instead of eager transformation is feasible in some cases. This means performing the transformation only when the data is requested or accessed, rather than when it is loaded to the destination. Finally, distributed processing can be used to leverage multiple nodes or machines to process the data in parallel, which increases scalability and performance of the data transformation. This can be achieved by using frameworks such as Apache Spark, Apache Hadoop, or Apache Flink.