How can you reuse content for different platforms?

Moreover, reusing content supports a sustainable and efficient marketing strategy. It minimizes the constant need for generating new material, thereby reducing the strain on creative resources. By recycling and adapting content to various platforms and audiences, businesses can create a cohesive and consistent narrative across all touchpoints. This not only resonates more deeply with customers but also reinforces the core values and messaging of the brand. In a digital ecosystem, content reuse can be a practical and intelligent way to keep audiences engaged without overburdening the content creation process.

Reusing content is more than just duplication or attempting to limit creative exhaustion; it's a strategic maneuver that ushers in a multitude of advantages: 1. Time and Resource Efficiency: By breathing new life into existing content, you save precious time, resources, and creative energy. 2. Extended Reach and Engagement: Repurposed content travels further, tapping into new corners of your audience base and kindling fresh engagement. 3. Cost-Effectiveness: Harness the financial aspect – repurposing yields higher returns with minimal additional investment. 4. Enhanced Conversions: Elevate your conversion rates by presenting the same content in diverse formats that resonate with varied user preferences.

Why reuse content? Why not? I suppose why not will show later in the comments but if you are going to invest in content creation, leveraging your SMEs, your writers, and other necessary resources then you might as well get the most of it. Aside from optimizing your time, it is important to remember that your audience consumes in various ways. That software you produce; well the engineers want whitepapers with gory details of how it works while the line of business buyers just wants to get to the point of why they should care and what benefits they will reap. My favorite term is "snackable" content. Your whitepaper can be the full meal and some will sit down and enjoy it, while most others need just a taste to determine interest.

Repurposing content not only saves you time and money, by sharing it in different ways and by myriad stakeholders, you’ll reach different audiences with your news. If an article is about a company executive, they can share it on their pages, the company can create new visuals and share it from a different perspective, and think about suggestively sharing it with trade organizations, trade magazines, and even college alumni associations who might be thrilled to share the news. You never know where your next customers and clients may hear about your awesomeness!

In one word, brand. Well-made reused (refurbished?) content is one of the most efficient means for promoting, preserving, and extending your brand. Done well, it brings consistency to your brand making your product a trusted source of information.

Creating content is time-consuming. Repurpose your efforts wisely with such techniques: ?? Craft Twitter threads and LinkedIn Carousel Posts. ?? Transform blog content into LinkedIn articles and curate "best articles" collections. ?? Create infographics from your content. ?? Republishing your content on other sites. ?? Offer downloadable "cheat sheets", PDFs, and e-books. ?? Make newsletter series, webinars, podcasts episode, SlideShare & Speaker Deck presentations, and talks from your best content. Create new content an repeat repurposing ??.

You should also consider start producing new content in a way that you can reuse it across multiple platforms, or be reused in the same one in different formats . If you choose a weekly subject, for example , you can start by writing a newsletter article, and then producing videos, quotes and short versions of it to be published all along the way. it not only saves tim, but also gives your readers andfollowers a felling of consistency and authority in the matter. Just be careful to not repeat the content, but create variations on it, otherwise your reader might notice that and intead of leveraging your image you can prejudice it.

The key to reusing content effectively is to selectively reuse it. This means you revise it slightly. You can do this by restructuring the flow, adding new information and data, or updating and changing the commentary, graphics and images. This way the bulk of the content stays the same, but you've given it new life in a new setting. KEY POINT: Don't just copy and paste content from one place to another. That's the kiss of death and will negatively impact your credibility and end up driving customers away instead of educating, informing and engaging them.

In the realm of content creation, the art of repurposing breathes new life into your digital assets. But before you embark on this journey, a well-crafted strategy is your compass. Here's your roadmap: 1. Survey your existing content inventory - Identify content suitable for reuse, updating, or archiving. 2. Audience Analysis - Understand their preferences, needs, and expectations. 3. Alignment with Goals - Determine how to align messages and calls to action. 4. Format and Transformation - Utilize tools to transform content while retaining relevance. 5. Performance Tracking - Measure performance to inform future optimizations. Embrace strategy as your guiding star, unlocking the boundless possibilities of content repurposing.

There are easy examples, where you take social media content that was successful as a Tweet and possibly expand the message to other platforms such as Facebook, or turn the same content into a quick TikTok video. The key is reusing "content" but expanding its reach creatively.

I find one of the best ways to reuse content is to convert them from one format to another. For instance taking a video and stripping out the audio for a podcast, then taking a transcript of the video and turning that into a written article. Different slices of the video for different social media platforms. The same content can be reused to reach your audience where they consume

One of my colleagues just gave an excellent talk at a DevOps event. We are using his material, including his jokes, to create an e-book for paid campaigns on relevant keywords. I've also taken case studies and turned then into slides to be used in sales presentations. Another example is to take the best sound bytes from video testimonials and combine them into a new customer highlights video collage. I try to keep my eyes open for opportunity and run with it.

Some clever ways marketers reuse content: ??Combining a series of blogs and turn them into an e-book. ?? Curating the learnings of a webinar into a case study/whitepaper and offering it as a downloadable on the website to improve conversions. ??Creating visually appealing graphs, charts, and infographics from industry data and statistics. ??Creating interactive quizzes and polls from data-heavy content on social media. ??Sharing fun tidbits from industry research in newsletters. Content repurposing is an efficient way of doing more with less. Ensure that you reuse content to match the platform/channel and make it easily consumable and sharable.

?? If there’s investment in media relations or any kind of earned media in your industry’s trade outlets and associations, this can be a goldmine for repurposing and folding into your marketing campaigns. Assuming External Comms and Demand Gen efforts are working toward the same strategic goals (they should!) there’s a big opportunity to cross collaborate and reformat. Earned —> Owned —> Social —> Paid

From an 'Anchor Piece of Content', you can repurpose for each platform. For example, a Research Whitepaper that is downloadable on your website can be repurposed as 1) A Linkedin Campaign can promote a Blog Series, 2) The Blog Series, 3) Live Webinar discussing the findings, 3) Infographics that illustrate the key findings, 4) Media interviews around the findings 5) Youtube Video talking through the whitepaper with contributors. The objective of content is that it is delivered to your target audience where they are, in the format they like, readable, viewable or listenable. #contentmarketing #fractionalCMO #B2Bmarketing

While re-using content is an effective marketing technique but creating re-usable assets is a tricky area. The top 3 things to consider is: - Why : The first and most integral question is why would we re-use content. Is it to build consistency across platforms or to reach a new audience in a new channel? - What : Not all content can be or need to be re-used. Understanding the core objective (why), context, impact and performance of existing content can help us pick the right asset to re-use. - Where : And finally where is this re-cycled content going to be published. Depending on the platform the content will need to be treated differently to fit the platform aesthetics and consumer needs.

In my experience, an easily overlooked best practice with content reuse is keeping an eagle eye on brand consistency. Every organization should have a brand guide (if not, build one and evangelize its use!) which should give users a simple means for testing any reused content. Consistency and relevance should be your objective with reused content, not confusion and questions.

The key is not do reuse content because it is a lazy approach to visibility. Just because content has been published once, does not mean it was truly valuable or is worth a repost. As mentioned by, Tameka Bazile, it is important to objectively inventory content and decide which content should be reused, and which should be sunset.

In addition to @Subarna's comments above regarding Why, What, and Where; don't forget the importance of "When". Too often could be too repetitive or Too spaced out could lose its impact. Years ago when my team of IBM product marketers were taking up blogging and tweeting I emphasized the importance of reposting at different times of days or days of the week. Platforms like Hootsuite help you do this and find your sweet spot. Youtube tells you when your largest portion of audience is online... The key to remember is while content lives for ever, it's prominence in social feeds does not... So just like a commercial aired at 8pm last Thursday, if you were there to see it, it didn't happen. Interval and frequency needs to be fine tuned by u

The first key is an objective assessment of the value of the content. This is why it is essential to have more than one person, especially the creator of the original content, assess its true value. This is key. As you leverage an editor when creating the original content, having an objective viewpoint is critical to successfully reusing content.

1. Relevance: older content may become outdated as trends and audiences evolve; 2. Audience Boredom: frequent recycling without significant changes can lead to audience disengagement; 3. Strategic Misfit: old content might not align with current marketing goals and brand messaging; 4. SEO Issues: search engines favor fresh content; reused material might suffer in search rankings (if it's low quality, or contains keyword cannibalization); 5. Sensitivity Issues: previously acceptable content might not fit current cultural or societal contexts.

Re-using a content is okay for product marketing but certain questions needs to be asked such as: Is it still relevant? Will the current audience resonate with the message? an example is the fidodido advert - an attempt was made to re-use it. The advert could only appeal to the persons born in the 80s but the advert was lost on the GenZs.

Ever watch a sporting event or popular television program and see the same commercial over and over? Even if it is highly amusing one usually tires of it, and to some extent, resents the repetition. Don't beat the dead horse, find a way to deliver your message in a compelling and interesting way with some uniqueness or flair that carries from one item to the next. Easier said than done, keep them wanting more... and deliver it in the next bite sized (snackable) piece of content.