How can you research your target audience's language and tone?

2 Study your competitors

Another way to research your target audience's language and tone is to study your competitors. Look at their websites, blogs, social media, emails, ads, and other marketing materials. How do they address their audience? What words and phrases do they use to highlight their benefits, features, and unique selling proposition? How do they evoke emotions, create urgency, and build trust? What tone do they adopt to match their brand voice and personality? How do they differentiate themselves from other competitors? By studying your competitors, you can learn from their strengths and weaknesses, and find gaps and opportunities to stand out.

3 Survey your customers

One of the best ways to research your target audience's language and tone is to survey your customers. You can use online platforms like SurveyMonkey, Typeform, or Google Forms to create and distribute surveys to your existing or potential customers. You can ask them questions about their demographics, psychographics, pain points, goals, motivations, preferences, and feedback. You can also use open-ended questions to elicit their own words and expressions, and avoid leading or biased questions that might influence their answers. By surveying your customers, you can gain valuable insights into their needs, wants, and expectations, and use their language and tone to mirror them in your copy.

4 Interview your customers

Another effective way to research your target audience's language and tone is to interview your customers. You can use tools like Zoom, Skype, or Calendly to schedule and conduct interviews with your customers. You can prepare a list of questions that cover the same topics as your surveys, but go deeper and more specific. You can also use follow-up questions to probe and clarify their responses, and listen for their tone, emotions, and stories. By interviewing your customers, you can build rapport and trust with them, and capture their voice and personality in your copy.

5 Join online communities

A final way to research your target audience's language and tone is to join online communities where they hang out. These could be forums, groups, blogs, podcasts, or newsletters that are related to your niche or offer. You can observe and participate in the conversations, and see how they communicate with each other and with the influencers. You can also ask questions, share your opinions, and provide value to the community. By joining online communities, you can immerse yourself in your target audience's culture, and learn their slang, jargon, and humor.