How can you repurpose seasonal content for maximum SEO impact?

The best way to think about updating your content is by thinking about how quickly the topic is evolving over time. "Triggers" are the best way that I've been able to describe this. For example, in the legal industry, new laws are passed every year along with changes to existing laws. Each time a law is passed or changed, that would act as a "trigger" for you to go back and update your content. Different topics will have different "triggers" and you'll want to update your content as needed. History and facts don't change so you won't need to (or want to) go back to existing content on those types of content. Hope that helps!

Before you write seasonal content, make sure to: - not to include any date/time in the url (bad example: best-deals-black-friday-2023. Good example: best-deals-black-friday). This way you will be able to update your content without changing the url. - in order to show relevance to your readers, you can include a date of when the content was updated on the page, for instance, next to the author of the article (example: Updated on June 12, 2023). - Update the content at least a couple of weeks before the new date of the event (for example: implement changes to the existing old content about the Christmas holidays in November/early December so that Google has time to index new keywords)

These are some of the actionable practices you can use to repurpose seasonal content for SEO impact: 1. Identify evergreen elements 2. Update and refresh content when required 3. Optimize for current keywords 4. Create new and trending formats (videos, infographics) 5. Incorporate fresh data or statistics 6. Ensure that the content meets the EEAT guidelines. Experience, Expertise, Authority and trustworthiness 7. Cross-link related content 8. Promote on social media 9. Utilize structured data markup

-Update with Fresh Information: Incorporate the latest data, statistics, and images to keep your content current. -Stay Updated with Industry Trends: Ensure your content aligns with the latest happenings and insights in your industry. -Re-share on Social Media: Promote your refreshed content on social platforms to engage a broader audience. -Optimize Keywords: Add new keywords, such as the current year, to show readers and search engines that the content is updated. -Interlink with New Content: Connect the seasonal content to newer articles on your site, enhancing its visibility. By implementing these strategies, you can rejuvenate your seasonal content for the max SEO potential.

Seasonal content can be optimized as a future content/past statistical content. If users are searching for the future trends our optimization can be headed towards that. The other way is optimizing it for the statistical parts such as graphs etc by showcasing the past data and predicting the future. This is entirely depends on the type of product/industry etc.

Seasonal content can be changed to more evergreen content by redirecting many pieces into 1 comprehensive piece. I had a client who had more than 5 spring-related cleaning tips articles, so I combined al of them into 1 comprehensive cleaning guide ant it drove more traffic than all 5 previously.

Think about turning your seasonal content into different formats. Get creative! You could make infographics, videos, podcasts, or even slideshows. Create a series of articles or blog posts that dive deeper into various aspects of the same topic. It keeps your audience engaged and encourages them to explore more.

Repackage and redistribute your content in fresh ways for the season - you can update designs for Pinterest or LinkedIn shares that also show up as fresh approaches on Google Image searches. Try making short video summaries of your content or repackaging it for audiences who may not have been exposed to this material in the past.

Crossmedial content is the way to go if you ask me. There is no better way to do this than by creating seasonal content. But too much season-related content could often be combined to make one solid piece.

Recycling seasonal content is strategical because you can repurpose the pages that have already been crawled, indexed and hopefully ranking. It saves time and effort.

User-generated content can be gold. If people are posting about your seasonal topic on social media or writing reviews, consider curating and incorporating their content into your articles or posts. Make sure to give credit to the contributors, and this can also encourage more engagement from your audience.

Repurposing the seasonal content is truly helpful because of the QDF algorithm (query deserves freshness). It provides boosts to the sites having fresh and updated content. This is a game changer here, sites which use seasons freshness in their content surely get advantage over others.

Don't hesitate to reuse the core ideas and messages from your seasonal content in different seasons or contexts. Customize your content for specific events or holidays by tweaking the intro and conclusion, while keeping the main content the same. Create evergreen versions of your seasonal content by removing the time-sensitive bits.

This is something you can do regularly either way and is considered a good practice. If you can align it with seasonality the better. Could you look at your data and competition to define the type of content you want to repurpose?

Think big! Transform your seasonal content into comprehensive guides or ebooks that go even deeper into the topic. You can also combine several related seasonal pieces into a single, in-depth resource. Adapt your seasonal content for different audiences or niches by highlighting different aspects or use cases.

Remember, the key is to maintain the quality, relevance, and value of your content while adapting it to different formats or contexts. This approach not only boosts your SEO impact but also helps build a stronger, more evergreen content strategy.

There is another angle to consider with content that is technically not seasonal but is affected by seasonal/yearly trends. These are pages that rely on being factually correct after yearly or seasonal updates/industry changes. For example: - Yearly tax changes (YMYL) - Interest rate changes (YMYL) - Industry body best practices and yearly updates There are more but those are some examples to think about.

If you're a global company, remember that any given season (not holiday) will happen at minimum twice per year. Plan accordingly. Pay attention to holidays and seasonal trends in the different regions, countries and cultures your business serves to increase your opportunity. Leverage personalization and local results in serps. If creating content around a holiday, make sure content touches all relevant entities. Think about places people typically go or talk about during that time and write about it. Just be sure you keep it relevant to your business in some fashion.