How can you repurpose graphics across different platforms and save resources?

1 Use vector graphics

Vector graphics are scalable, editable, and versatile. They can be resized, recolored, and rearranged without losing quality or clarity. You can use vector graphics to create logos, icons, illustrations, and infographics that can be adapted for different platforms and purposes. For example, you can use the same vector graphic to create a banner for your website, a poster for your event, and a sticker for your product. You can also use vector graphics to create templates and patterns that can be reused and customized.

2 Optimize file formats

Different platforms have different requirements and preferences for file formats. Some platforms support high-resolution images, while others compress them to save bandwidth and loading time. Some platforms allow animated graphics, while others only accept static ones. To repurpose graphics across different platforms and save resources, you need to optimize your file formats according to the best practices and standards of each platform. For example, you can use PNG or SVG for web graphics, JPG or PDF for print graphics, and GIF or MP4 for animated graphics.

3 Use design systems

Design systems are sets of rules and guidelines that define the visual identity and style of your brand or project. They include elements such as colors, fonts, shapes, icons, images, and layouts. Design systems help you create consistent and coherent graphics across different platforms and save resources by reducing the need for redesigns and revisions. You can use design systems to create a library of reusable components and modules that can be combined and modified for different contexts and audiences.

4 Automate tasks

Automation can help you repurpose graphics across different platforms and save resources by streamlining and simplifying your design process. You can use automation tools and software to perform tasks such as resizing, cropping, exporting, and uploading graphics. You can also use automation to generate graphics based on data, text, or templates. For example, you can use automation to create social media posts, infographics, or reports from your spreadsheet or database.

5 Test and iterate

Repurposing graphics across different platforms and save resources does not mean compromising on quality or effectiveness. You still need to test and iterate your graphics to ensure that they meet the goals and expectations of each platform and audience. You can use testing tools and methods such as A/B testing, user feedback, analytics, and heatmaps to measure and improve the performance and impact of your graphics. You can also use testing and iteration to identify and fix any issues or errors that may arise from repurposing graphics.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?