How can you repurpose existing content to create a strong value proposition?

Having a content bank ready for a brand before it launches is one of the most crucial things. A single piece of content can be repurposed in many ways. Here’s how you can use it: Let’s take an example of any tech product like a smart watch or earphones. Always make sure you have 1. A video explaining all the features in about 45-60 seconds 2. Product photoshoot which looks aesthetically pleasing. 3 . Lifestyle photoshoot where you showcase models using it in different scenarios. When you create the above, you can use it for: 1. Product marketing 2. Shorter cuts and edits for reels 3. Performance marketing 4. Social media posts. You can easily extract 10-15 pieces of content from one large piece that you create.

With the amount of content required in daily sports coverage on over 5 social media platforms repurposing content is crucial. - if it's a vertical piece of content don't be afraid to crop it and edit so that it fits in a platform that doesn't necessarily need a vertical ratio - sports, news, heck life is cyclical so draw inspiration from the last time you hit that same moment - stop trying to gather new content. Your brand IP is enough. Photo and video libraries for legacy brands are gold. Dive in! Plus fans love nostalgia - if it ain't broke don't fix it. Fans see a small percentage of your content so it's ok to repeat

The premise of this article (and the intro) are back to front. You need a strong value proposition BEFORE you do anything. Otherwise, repurposing bits and pieces will only multiply the confusion. Finding different ways to reuse content and fragments of content is pretty easy, crafting a value proposition that means something to your ICP is way harder than most businesses assume. And don't forget the value of simple reposting. Most of your target market won't see what you publish and won't fully engage with it until they're ready. You might get bored with it; they won't.

Content repurposing is the art of transforming existing content into a compelling value proposition. Beyond mere recycling, it involves strategic reimagining—adapting the format, updating information, or targeting a different audience. This innovative approach breathes new life into familiar content, maximizing its impact across diverse channels. By leveraging the essence of what has already resonated, businesses can craft a robust value proposition that not only sustains relevance but also extends the reach and longevity of their messaging.

Consider content alchemy - where you transform content from one digital media format to another Convert sound bites from your viral videos into a informative quote graphic Use photos of a game-winning shot to illustrate the moment in an explainer video Identify 2-3 of the most captivating moments of an Hour-Long interview, clip them, and share with your audience. Those clips act as a promotional tool for the interview and will satisfy the short-form content consumers. Plus you can create an entire series based on the bite-sized gems dropped during an interview series. The Hero - Hub - Help strategy is an excellent way to expand the reusability of your content

I've found that starting with these questions can help you create the most effective and satisfying content: What is the goal of the content for the reader? What is the goal of the content for my organization? How are people getting to this content? Where are people going next?

In today's competitive digital landscape, a strong content value proposition is essential for the success of your business. It helps you stand out from the crowd, build trust and credibility, increase conversions and engagement, and attract the right audience. By clearly communicating the unique value your content offers, you can convince your target audience to choose your content over others and achieve your business goals. So, take the time to craft a compelling content value proposition and reap the benefits it brings to your business. 1. Brand differentiation 2. Builds trust and credibility 3. Increases conversions and engagement 4. Reaches the right audience

Developing a content value proposition ensures you're content development teams have a north star to guide their strategy. Is it unique in the marketplace? Does the content answer questions important for your audience? Does it answer these questions drive your audience to convert on your site? Does that value prop align with your overarching business goals?

For attracting new customers and retaining the old and new alike. ?? The key is to not make false promises. A blog post titled "10 Money-Saving Tips for Budget-Conscious Travelers" should provide a clear value proposition by promising practical advice to save money and nothing else. Also, be as specific as you can. ? Right: A blog post titled "Unlock Financial Freedom: 10 Proven Ways to Save Money" offers a clear value proposition by highlighting the tangible benefit and the specific content. ? Wrong: A blog post titled "Travel Tips" lacks a strong value proposition. It's too vague and doesn't communicate the unique benefits or specific content that readers can expect. The latter can lead to lower reader engagement and interest.

From my own journey, I've learned that a content value proposition is like your content's handshake with your audience—it's the first impression that says, "Here's why you'll benefit from giving me your time." It's vital for slicing through the digital noise and really connecting with your audience on a personal level. Think of it as a promise that what I'm offering isn't just different but genuinely valuable to the audience. And believe me, when you get that proposition just right, it's like a key that unlocks engagement and trust. It's not just business jargon; it's the real deal in building relationships through content.

Information is everywhere, and pre-existing. Hence, toiling over creating new repositories each time is only adding on to the pile of information. When unearthed, this pile has a lot of unused or lesser known aspects, which can be repurposed for new age media. It can be used to add perspective, and created into bite-sized content using carousels or short posts, videos and the like. Many content creators do this, to have their most important messaging and learning reaching more people, and also to create recall.

Creating a content value proposition involves understanding your target audience, identifying the unique aspects of your content, evaluating your competition, and clearly stating the unique benefits your content offers. Combine these elements into a succinct statement that highlights what sets your content apart and the specific value it provides to your audience. This statement should be clear, concise, and tailored to resonate with your target audience while differentiating your content from competitors.

It is easy for value propositions to become verbose. It's understandable that one has many benefits to share with their audience. The complicated part is cutting - not every aspect of a value proposition is necessary at all times. Be in tune with your audience and frame your value in alignment with their needs and the channel upon which your content lives.

The header of this article is misleading. Rather than repurposing existing content into a value proposition, a strong VP gives the foundation to create content from (then, repurpose that content!). That said, relevant existing content, might form part of foundational research to create a new VP, along with market insights. Plus for ABM-specific VPs; account or stakeholder insights. Key considerations for an ABM vp: - Who is my target account/audience. - What is the market context for that audience? What's going on right now that makes it a good time to help them? - With that context in mind, what challenges can I/my product help solve Be concise. Focus on what's in it it for your audience (DON'T just talk about your brand and features)

A content value proposition is an internal tool that aligns all of your content. It encapsulates your branding, messaging, and content creation strategy so that is cohesive and aligned. It serves as a guideline for content creation in all parts of the customer journey. It will be evident to your target audience through the content that you produce. What should be included in the process of creating your value proposition is your client avatar including pain points, competitive research, user intent, and customer experience.

One of the most effective ways to repurpose existing content for a strong value proposition in my experience is to identify key insights or unique perspectives within the content and repackage them into different formats. This could involve creating engaging infographics, transforming written content into video or audio formats, or even developing a series of educational workshops or webinars based on the original content. Additionally, consider tailoring the messaging to specific target audiences to maximize its relevance and impact. This approach has proven successful in my experience.

Repurpose for the platform. What you post on one online platform may not suit the other. 1. If you write a blog, post it wherever you can - medium, LinkedIn, or other blog sites. 2. Post a shorter version on Twitter with a link to the longer format. 3. Create an Infogram for Instagram. 4. Create a short video for YouTube. Don't leave any stone unturned! Part of the content creation process should be to tailor it for different media.

Repurpose content by adapting it for different platforms and audiences, ensuring it remains relevant and valuable. Select top-performing content and tailor it for your target audience. Adapt to various formats (e.g., video, podcast) & and customize for specific platforms (e.g., LinkedIn)

First and foremost, take a content audit. Have a single repository of all form and formats of content that have been created with your current value propostion. 2. Create buckets to match each content piece to the persona bucket - based on not the format but the message delivered. 3. Multimedia converstion - convert a blog to vlog, a video to article, a whitepaper to infographic and so on. 4. Content enhancement and topic expansion - this is also a great time to evaluate each of these content pieces and make them more current and aligned to your value prop. 5. Create series - This keeps readers engaged and encourages them to explore more, reinforcing your value proposition. 6. Consistency: Maintain consistency in messaging and branding

For instance, you might adapt a detailed Medium article to address educational aspects of complex projects, aligning with your value proposition that promises to clarify intricate subjects. A Telegram post could be tailored to direct readers to this Medium content, while Twitter could be employed to share industry news and press releases, assuming these formats support your unique value offer. Begin by assessing your existing content to identify pieces that align well with your value proposition. Use metrics like engagement and conversion rates to find your most impactful content. Then, consider your audience's preferences and behaviors to determine the most suitable formats and platforms for repurposing this content.

Reusing information this manner improves value and suits diverse audiences. So how: Case study to webinar: Interactively present client success stories to establish authority. Simplify whitepapers into social media-friendly infographics. Create lead magnet e-books from blog posts. Create visual blog posts from webinar transcripts. Videos with client testimonials generate trust. Interactive tutorials help people maximize tech solutions. Turn webinars into podcasts with updates. Research reports to drip email campaigns: Share findings. Demo videos to social ads: Make captivating social media commercials. Invite more people to see your conference talks on SlideShare or wherever.

The article starts with the following statement: "You have a lot of valuable content on your website, blog, social media, or other platforms." Before doing anything, answer this question. You have a lot of content on your website, blog, social media, or other platforms. How do you know it is valuable? If you know it is valuable (know, not think), then go ahead and re-purpose it. If not, re-purposing will simply create more content that is also not particularly valuable.

Keep in mind that effective communication often involves reiterating the same message in various ways across different channels and formats.

From my personal experience content repurpose is easier if you think of content like potatoes—versatile and can be repurposed in a million ways. Got a blog post that’s performing like a rockstar? Chop it up into bite-sized social media posts, mash it into an infographic, or roast it into a podcast episode. Each format reaches different taste buds and reinforces your message. It's like telling the world, "We've got the goods in every flavour you can think of!" By repurposing, you're not just recycling old stuff; you're reinforcing your value proposition, "We know our stuff, and we serve it how you like it!"

In addition to a clear value proposition, think about which channels target who and how it impacts your budget. Can you cut costs while maintaining quality through synergies? How does each piece of content you have factor into the overall content portfolio and how do they work together to provide a consistent multi-channel message?