How can you repurpose event marketing content for digital marketing?

Start by transforming event presentations, speeches, and panel discussions into informative blog posts or articles. Share key takeaways, insights, and expert advice to attract organic traffic and establish thought leadership. Convert complex data, statistics, and trends from event sessions into visually appealing infographics and charts. You can share these visuals on social media, embed them on website content, and use them in email marketing campaigns. Edit recordings of event sessions, presentations, and interviews into engaging video clips and highlights. Share these videos on social media to capture attention and promote your event expertise. Gather testimonials from satisfied attendees and use them as case studies.

When you're looking at your event marketing content to use it again for digital marketing, you need to think carefully. First, check if the content fits with what you want to do now and if it matches your brand's message. Look for the best parts, like important speeches or group talks, which have useful tips that don't get old. Then, see what parts of the event people liked the most. These are good choices to use again. Finally, think about the quality: Is the sound and video good enough for online use? By checking these things, you make sure you only pick the best bits to turn into great digital marketing stuff.

Choosing your content formats opens the door to creative possibilities. Take a single piece of content, like a tutorial, and repurpose it to maximize its impact across various platforms. Break it down into bite-sized short-form videos, transform it into an engaging infographic for Instagram or Facebook, or craft a comprehensive long-form video with captivating motion graphics for YouTube. The key is to adapt your content to suit each platform's unique audience and requirements, allowing you to reach and engage your audience effectively.

Multi-format, multi-platform dissemination of assets created for and during and event is best and the most obvious route to take in this day and age. When undertaking this exercise for a planned event, it is useful to pre-plan asset creation as well. To state a few examples- Content or script for the event should be pre-scanned for social media and even blog content. Video crew should directed to take specific shots and micro-clips which will be useful for snackable video content. Preparing social templates for different opportunities in advance will help look out for moments to plug into them.

Three top ways to repurpose event marketing content for digital marketing: 1?? Transform event highlights into engaging video clips. 2?? Create shareable social media posts using event photos and testimonials. 3?? Convert event presentations or panels into blog posts or webinars.

I have marketed 250+ online events and created a digital marketing strategy from it during Covid. Firstly plan in a way that it can be used for digital marketing in the long run, for example event should involve micro moments which can be used as posts, blog articles and more. Then have a live integration of using certain hashtags or following links for the users to get more. Get the audience participation details before, during or post event as you can remarket to them at any point to finally convert. Click excellent videos and photos to use them as ads at some point for the core product.