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How can you repurpose content for different channels?

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You've spent hours creating a valuable piece of content for your blog, website, or social media platform. But why stop there? You can leverage your content to reach more audiences, boost your authority, and increase your engagement by repurposing it for different channels. Repurposing content means adapting, transforming, or reusing your existing content for a new purpose, format, or medium. In this article, you'll learn how to repurpose content for different channels, and what benefits you can gain from doing so.

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1 Why repurpose content?

Repurposing content can help you save time, money, and resources by making the most of what you already have. Instead of creating new content from scratch, you can reuse your existing content and optimize it for different platforms, audiences, or goals. Repurposing content can also help you improve your SEO, reach new markets, reinforce your message, and extend your content's lifespan.

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Sneha Thakkar

Let's grow together | Your idea my write up | Content marketing | CEO @ Comaag and Woople Foods | Author of The Modified Youth Culture
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Repurposing content for different channels is like recycling your wardrobe for various occasions. Just as you might accessorize a basic outfit differently for work, a party, or a casual outing, you can adapt your content to suit different platforms and audiences. Start by dissecting your content into its core elements, then remix and repackage it in formats and tones that align with each channel's unique vibe. Remember, just like a versatile outfit, your content can shine in multiple settings with a little creativity and tailoring.

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2 How to choose content to repurpose?

Not all content is suitable for repurposing. You need to select content that is evergreen, relevant, high-quality, and popular. Evergreen content is content that stays useful and fresh over time, without becoming outdated or obsolete. Relevant content is content that aligns with your brand, niche, and audience's needs and interests. High-quality content is content that is well-written, well-researched, and well-presented, with clear value and credibility. Popular content is content that has generated positive feedback, engagement, or results, such as likes, shares, comments, views, clicks, or conversions.

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Syeda Danya Z.

Content Editor | Boosting Brands Online ?? | Content Manager | Data-Driven Marketer ?? ??
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Not every piece of content is destined for repurposing, only evergreen content stands out as the prime candidate for this strategy. The best example would be content like "The Ultimate Guide to Basic SEO Practices". It can effortlessly find its way to new audiences or re-engage those who might have overlooked it initially. Despite the ever-changing landscape of algorithms and SEO techniques, the core principles of SEO remain unwavering. This guide is invaluable for beginners eager to grasp SEO basics and serves as foundational knowledge that remains pertinent over time, offering insights into strategies that are crucial for anyone delving into or working within the realm of SEO.

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3 How to adapt content for different formats?

One of the easiest ways to repurpose content is to change its format. For example, you can turn a blog post into a video, a podcast, an infographic, a slide deck, a checklist, a quiz, or an ebook. The key is to match the format with the channel, the audience, and the purpose of your content. For example, if you want to share your content on YouTube, you can create a video that summarizes your main points, adds visuals, and invites viewers to learn more on your blog. If you want to share your content on LinkedIn, you can create a slide deck that highlights your key takeaways, showcases your expertise, and encourages connections to comment or share.

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Sean Platt ?????

Premier Ghostwriter for Visionaries & Thought Leaders | I Turn Whispers of Genius into Bestselling Roars (You live your legacy, I’ll get it onto the page.)
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Copy and paste repurposing will give you crap results. Thoughtful strategy will help you to make creative adjustments so your content can work effectively in each new context. Account for the different structures, lengths, visual elements, and stylistic conventions in your content. A blog post may be several thousand words, with multiple subheadings and images, while a social media post may be limited to a few sentences or a single image. What do you want to achieve with each piece of repurposed content, and who are you trying to reach? A short video may be more effective for attracting new leads, while a detailed case study may be more useful for nurturing existing prospects. Craft with intent to turn your content into connection.

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4 How to transform content for different purposes?

Another way to repurpose content is to change its purpose. For example, you can turn a how-to guide into a case study, a testimonial into a story, a survey into a report, or a webinar into a course. The key is to identify the goal of your content and how it can serve your audience in a different way. For example, if you want to showcase your results, you can turn a how-to guide into a case study that demonstrates how you applied your tips, what challenges you faced, and what outcomes you achieved. If you want to build trust, you can turn a testimonial into a story that narrates how your customer solved their problem, what benefits they gained, and how they felt about your product or service.

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5 How to reuse content for different mediums?

A third way to repurpose content is to change its medium. For example, you can turn a written content into an audio content, a visual content into a text content, or a live content into a recorded content. The key is to choose the medium that suits your channel, your audience, and your content. For example, if you want to share your content on a podcast, you can turn a written content into an audio content that captures your voice, tone, and personality, and adds sound effects or music. If you want to share your content on a blog, you can turn a visual content into a text content that describes your images, charts, or graphs, and adds captions or links.

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6 How to optimize content for different channels?

The final step of repurposing content is to optimize it for different channels. This means adjusting your content to fit the specifications, preferences, and best practices of each platform. For example, you need to consider the length, the format, the style, the tone, the keywords, the hashtags, the headlines, the images, the calls to action, and the links of your content for each channel. For example, if you want to share your content on Twitter, you need to shorten your content to fit the 280-character limit, use hashtags and mentions, craft catchy headlines, and include images or videos. If you want to share your content on Medium, you need to lengthen your content to provide more depth and detail, use subheadings and bullet points, write in a conversational tone, and include relevant links and sources.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sean Platt ?????

Premier Ghostwriter for Visionaries & Thought Leaders | I Turn Whispers of Genius into Bestselling Roars (You live your legacy, I’ll get it onto the page.)
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Repurposing is a powerful strategy for maximizing the value and impact of your content, but it is rarely straightforward. You can produce more content in less time, but it's important not to sacrifice quality. Make sure each repurposed piece is still valuable, relevant, and engaging. Invest time and resources into making it the best it can be. While evergreen content can be repurposed at any time, more timely or newsworthy pieces may need to be adapted or updated. Keep an eye on industry trends, seasonal events, and other timely hooks you can use to make your repurposed content more compelling and shareable. Elevate your content with care, ensuring it not only fits but flourishes in every new context.

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How can you repurpose content for different channels?

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1 Why repurpose content?

2 How to choose content to repurpose?

3 How to adapt content for different formats?

4 How to transform content for different purposes?

5 How to reuse content for different mediums?

6 How to optimize content for different channels?

7 Here’s what else to consider

Writing

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How can you repurpose content for different channels?

1

2

3

4

5

6

7

1 Why repurpose content?

2 How to choose content to repurpose?

3 How to adapt content for different formats?

4 How to transform content for different purposes?

5 How to reuse content for different mediums?

6 How to optimize content for different channels?

7 Here’s what else to consider

Writing

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