To reduce cabin noise and improve sound quality with acoustic materials, you need to consider the source, the path, and the receiver of the sound. The source is where the sound originates, such as the engine, the road, or the speakers. The path is how the sound travels, such as through the air, the body, or the windows. The receiver is where the sound is heard, such as your ears or the microphone.
You can use acoustic materials to either treat the source, the path, or the receiver. For example, you can use porous materials to cover the engine or the wheel wells to absorb some of the noise. You can use resonant materials to line the exhaust pipe or the trunk to cancel out some of the noise. You can use reactive materials to reinforce the firewall or the doors to block some of the noise.
You can also use acoustic materials to enhance the sound quality of your audio system. For example, you can use porous materials to cover the interior surfaces to reduce unwanted reflections and echoes. You can use resonant materials to tune the cabin to optimize the bass response. You can use reactive materials to isolate the speakers from the body to prevent vibration and distortion.