How can you reconnect with past donors to increase fundraising for your small business?

Host exclusive virtual or in-person engagement events for past donors. Create a sense of community and belonging by offering them early access to news, projects, or initiatives.

To retain donors, offer various donation options like matching gifts, recurring donations, and peer-to-peer fundraisers. Express gratitude, keep them informed about progress, and provide regular updates. Implement a personalized communications plan and engage with contributors on social media to keep them inspired and invested in the cause. This could encourage future donations and support long-term partnerships. Keep it Real to prevent them from leaving. This might encourage additional donations in the future and support the development of long-term partnerships. Dirk.

I believe that you should never have to “RE” connect with donors. You should be active with your sponsors and stay in touch with them frequently with gratitude and thankfulness for their continued support.

Craft compelling impact reports that tell the story of your organization's journey and achievements since the donors' last contribution. Use data, visuals, and testimonials to vividly illustrate the impact of past donations on your mission.

I believe all donors should be the same and not be analyzed by a dollar ammount. $1and $1 million is still a donation and is still just as important. The money is not the point of sponsorship it’s the support.

I believe that you should not have to “craft” your messages. It should be from the heart explaining why their sponsorship means so much to you and your organization thanking them for their past support and asking them if they have the opportunity or means to continue donating that year. A lot of these questions I disagree with, and should be worded a different way. Sponsors and sponsorships are not sales techniques. They are outreach to the community where businesses help each other not try to sell or close each other on monetary donations. This whole post is kind of tacky.

A great way to stay in touch with donors is via text message drip campaigns. They off a very high open rate resulting in more donations from previous donors.

A simple email or a phone call. Again, I will say that this whole contribution is sloppy and kind of tacky in my opinion sponsorship should be a fun opportunity and not a “closed deal” type of situation.

You should be maintaining communication not only with customers, but sponsors, and all your contacts. This should be out of kindness, thankfulness, and just doing your part to stay connected with your network.

First, do NOT use AI, like this article. It may start conversation, but that does NOTHING toward gaining past donors. To GAIN the participation of past donors, is all about RELATIONSHIP! I would Inform, Ask, Listen, Take Action. INFORM what the organization has come from and where it is going. ASK what appealed to them when they contributed. Why the stopped supporting the organization. What would they like to see different. Would they consider contributing again, at ANY level. LISTEN to every word, spoken and not spoken. This is “free” market research on purpose and strategy. TAKE ACTION by maintaining the relationship whether they contribute again or not. By helping them where they are. Consider, Gary V’s Jab Jab Jab, Right Hook