Privacy by design is a concept that advocates for the integration of privacy into the design and development of products, services, and systems. You can apply this concept to your learning analytics tools by following some best practices. These include minimizing data collection and retention, securing data storage and transmission, limiting data access and sharing, and educating stakeholders. Regarding the former, only collect and keep data necessary for your learning objectives, and delete or anonymize the data when it is no longer needed. As for security measures, use encryption, authentication, and other security measures to protect the data from unauthorized access, modification, or disclosure. Furthermore, only grant access and share the data with people who need it for legitimate purposes, and respect the preferences and permissions of the learners. Finally, inform and train learners, instructors, managers, and other stakeholders about the benefits and risks of learning analytics, as well as how to use the tools responsibly and ethically.