How can you promote your games in a crowded market?

1 Know your audience

The first step to promote your games effectively is to know your target audience. Who are they, what are their preferences, motivations, and pain points? What are the best ways to reach them and communicate with them? You can use various tools and methods to research your audience, such as surveys, interviews, analytics, social media, forums, and reviews. By understanding your audience, you can create a game that meets their needs and expectations, and craft a marketing message that resonates with them.

4 Optimize your store page

Your store page is one of the most important elements of your game promotion, as it is where most players will decide whether to buy or download your game or not. Therefore, you need to optimize your store page to make it appealing, informative, and persuasive. You can optimize your store page by using a catchy title, a compelling description, a captivating trailer, high-quality screenshots, positive reviews, and relevant keywords and tags. You can also use features such as wishlists, pre-orders, discounts, or bundles to entice players to buy or download your game.

5 Experiment with ads

Ads can be a powerful way to promote your games in a crowded market, as they can help you reach a large and targeted audience, increase your brand awareness and recognition, and drive traffic and conversions to your game. However, ads can also be costly and competitive, so you need to experiment with different platforms, formats, audiences, and budgets to find the best ROI for your game. You can use platforms such as Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, or Reddit Ads to create and run ads for your game. You can also use formats such as banner ads, video ads, playable ads, or native ads to showcase your game.

6 Attend events

Events are another great way to promote your games in a crowded market, as they can help you network with other developers, publishers, media, and influencers, showcase your game to a live and enthusiastic audience, and generate buzz and exposure for your game. You can attend events such as game conventions, festivals, expos, awards, or jams, either in person or online, depending on the current situation. You can also host your own events, such as launch parties, demos, workshops, or webinars, to engage with your fans and potential players.