How can you prioritize optimization in an SMO audit?

1 Identify your goals and metrics

Before you dive into the details of your SMO audit, you need to have a clear vision of what you want to achieve and how you will measure it. Your goals and metrics should align with your overall business objectives and your target audience's needs and preferences. For example, if your goal is to increase brand awareness, you might use metrics such as reach, impressions, followers, and mentions. If your goal is to generate leads, you might use metrics such as clicks, conversions, leads, and cost per lead.

4 Identify your strengths and weaknesses

The fourth step is to identify your strengths and weaknesses based on your performance and feedback. You need to highlight what is working well and what is not working well in your social media marketing. You should also benchmark your results against your competitors and industry standards to see how you compare and where you can improve. For example, you might use tools such as SWOT analysis, competitor analysis, and gap analysis to identify your strengths, weaknesses, opportunities, and threats.

5 Implement your action plan

The final step is to implement your action plan based on your findings and recommendations. You need to prioritize the most urgent and impactful actions that will help you achieve your goals and address your weaknesses. You should also set realistic and specific timelines and budgets for your actions and assign responsibilities and roles to your team members. For example, you might use tools such as SMART goals, Gantt charts, and project management software to plan and execute your action plan.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?