How can you prioritize content in your designs?

Understanding the purpose of your design helps in focusing your creative efforts and choosing the right design elements to effectively convey your message. Knowing your target audience – their needs, preferences, and expectations – is crucial. It allows you to tailor your design in a way that resonates with them, making it more engaging and effective.

Ter um olhar analítico, com minimalismo na forma e objetividade na mensagem, para priorizar a regra 80/20. Considerados esses critérios, é necessário experimenta??o, valida??o e ajustes, adequando ao processo, métodos de governan?a para análise dos feedbacks, sejam estes positivos ou negativos, e consequentemente tomadas de decis?es. Vale ressaltar que todo esse direcionamento e adapta??o para utilizar essa regra, deve se considerar o “design system” da marca, priorizando suas diretrizes e identificando oportunidades de melhoria sem descaracterizar sua proposta.

Compreender que o conteúdo é parte essencial das estratégias de comunica??o, é fundamental para estruturar um bom projeto. Seja ele de comunica??o, branding ou editorial. Devemos considerar o pilar de produ??o de conteúdo, essencial e com um olhar 360, com objetivos e indicadores bem definidos e integrados as todas as a??es deste plano. Considerando essa escolha, o momento é de olhar para o conteúdo com profundidade, em suas formas e linguagens. Atribuindo criatividade, bons interlocutores e canais essenciais para seu bom aproveitamento. Prioritariamente conteúdo está em todos os pontos de contato, para dar contornos e defini??o literal do que é e n?o é dentro do projeto.

Designing with an eye towards simplifying the overall user experience should be the top priority. The more easier an action, the more a user is more likely to do it and a continued cycle of usability.

1. Understand the audience Who is it addressed to? What are your interests? What motivates them? The key to effective content presentation lies in adapting to your audience's expectations. 2. Hierarchize your Message Some messages are crucial, while others are complementary. Use visual techniques such as size, color, and position to guide attention. 3. Less is More Focus on conveying key messages clearly and concisely. A clean, minimalist design can have a significant impact. 4. Play with Typography and Spacing It can do wonders for readability and visual impact. 5. Test and Learn Conduct A/B testing to understand which approaches work best for your audience. Data analysis is key to evolve and improve.

Pour être certain que les 20% soient clairement identifié : - En amont, lister tout ce qui concerne votre contenu et vous parait important - Faire un premier travail d'écrémage en ne gardant que ce qui est évident et répond aux besoins de la cible - Montrer ce résultat à des pairs pour qu'ils fassent des retours sur ce qu'ils choisiraient de garder ou non Après cela, il vous restera une bonne base pour utiliser ces 20% à bon escient et les mettre en valeur.

C'est tout à fait pertinent. Je ne connaissais pas cette règle précisément, mais c'est quelque chose qui se met souvent en pratique.

Testing is a key. By extensively testing, you can discover what resonates and what does not with your audience. You learn a lot from both outcomes. Test your content with a diverse group of people from your target audience. Visit places, both online and offline, where they are present. Use all your test results to create profiles, and fill these profiles with beacons to guide you. It's also important to keep your cycles (whether it's plan-do-check-act or another approach) short. Discover the fastest way from design to testing. This enables you to iterate quickly and make improvements. By applying the 80/20 rule in your design process, you ensure that your efforts are focused on what truly matters, thus creating a greater impact.

Un principe qu'il faudrait tester pour voir son impact. Je ne la connaissais pas et je pense que c'est le cas pour de nombreux créateurs.

En mi profesión, la regla 80/20 podría aplicarse de la siguiente manera: el 20% de mis esfuerzos o tareas probablemente contribuirán al 80% de mis resultados o logros significativos. Por eso hay que identificar y priorizar las actividades clave que tienen el mayor impacto en nuestros objetivos profesionales, enfocándonos en ellas para maximizar nuestra eficiencia y éxito. Esto nos ayudará a trabajar de manera más inteligente, centrándonos en lo más importante para obtener resultados destacados.

Utilizing design elements like size, color, contrast, alignment, spacing, and typography to establish a visual hierarchy is an effective way to guide the audience through the content in a logical and intuitive manner. For instance, larger, bolder fonts can be used for headlines to draw immediate attention, while color and contrast can be employed to differentiate and emphasize key areas. This method of structuring content ensures that the primary message stands out, while secondary and tertiary information supports and enriches the overall understanding. A well-planned information hierarchy not only improves the aesthetics of the design but also significantly enhances its functionality and user experience.

As creators, our instinct is to convey all details in our designs, and while that's commendable, it's crucial to recognize that audience attention spans are shrinking. Prioritize the three most essential points to ensure they are top of mind before delving into additional details.

C'est tout à fait pertinent. Il faut aussi conna?tre les principes de lecture. Comme la fameuse lecture en Z par exemple. Pour savoir comment l'oeil du lecteur circule sur l'image. Cela permet de savoir quelle information placer et à quel endroit sur la page. C'est utile pour guider le lecteur.

überlege Sie sich welche Schriftgr??e Sie für den Titel, den Untertitel und den Text nehmen. Beispiel: Titelgr??e 28, Untertitel 24 und Textgr??e 18. Denken Sie an die Lesbarkeit. W?hlen sie nicht zu kleine Schriftgr??en und suchen Sie sich leicht lesbare Schriftarten wie Arial, Calibri aus.

Hierarchy in design is crucial, but what matters most to me is the coherence of elements. Whether it's fonts, colors, or spacing, making things coherent helps the brain process information more easily, increasing the likelihood of understanding and engagement.

The "less is more" principle, central to minimalist design, is indeed a powerful approach in creating impactful and effective designs. Emphasizing simplicity and clarity not only enhances the visual appeal but also ensures that the core message is communicated without unnecessary distractions. This approach is particularly effective in today's fast-paced world where capturing and retaining audience attention is increasingly challenging.

O princípio de menos é mais é uma filosofia de design que defende a simplicidade e a clareza como elementos essenciais para um design eficaz. Esta filosofia baseia-se na ideia de que o excesso de informa??o pode ser confuso e cansativo para o usuário, e dificulta a compreens?o da mensagem principal. Ao reduzir o conteúdo desnecessário ou que distraia, o designer pode criar mais espa?o e foco na mensagem principal. Isso torna o design mais fácil de entender e lembrar, e também aumenta a probabilidade de que o usuário tome a a??o desejada.

Definitivamente "calidad sobre cantidad" es un método donde podemos priorizar contenido para lograr un impacto para lograr facilitar información relevante hacia el publico de interés y no perder la calidad del contenido.

The philosophy of minimalism greatly influences my style of work and teaching, because the less words you use, the more focused and meaningful they become. Many people find themselves overwhelmed when there are a lot of words, losing interest quickly and failing to retain the purpose of the presentation. When you trim the excess and break it down in simple form, you are more likely to reach your audience and have them remember your message. It also fosters creativity as you allow for more interpretation and active thought and discussion.

Weniger ist mehr ist der passende Ansatz, wenn es darum geht dass das Design nicht vom Fokus oder von der Kernbotschaft ablenken soll. Viel mehr sollen minimalistische Elemente dazu dienen den Blink zu lenken oder die Kernbotschaft unterstreichen.

Design doesn't have a strict set of rules; however, it's important to take into account the preferences of the broader audience. Feel free to experiment with new layouts and elements, but ensure you conduct market research to understand the reasons behind your design choices.

L'utilisation de croquis papier avant de passer au numérique est très utile pour visualiser. Faire plusieurs maquettes à présenter au demandeur client ou commercial pour être certain de partir dans la bonne direction et ne pas perdre son temps si les délais sont comptés. Souvent ils le sont.

Design is art, it starts with a blank canvas that will take shape, colors, information and will change throughout the process, the more you have fun with it and stay away from fear the best result you get. Plus we can document every step of the way with today's tools. So just feel free to play with it until it makes sense.

Consistent with previous discussions, it's important to start testing with your target audience or key customers as early as possible. In many cases, simple tools like a piece of paper and some pencils can suffice in the initial stages of your learning curve. This approach not only accelerates the testing process but also ensures immediate and relevant feedback. The philosophy of working quickly, testing, learning, and improving is integral to this process. Starting simple and adding sophistication over time allows for a more organic and informed development process. Begin with basic tools like pen and paper, and progressively iterate towards a functional prototype.

Experimenting with new ideas, tools, and methodologies can lead to unique and more effective design solutions. This mindset of continuous improvement and adaptation not only enhances the quality of your work but also ensures that your designs remain effective and resonant with your audience in the ever-changing digital landscape.

Estudar novas formas para compreender e dar profundidade a determinados temas, é essencial para enriquecer o conteúdo, proporcionando reflex?es e debates que aprofundem e possam gerar novas ideias a respeito destes assuntos. Ao considerar trazer uma abordagem baseada em dados, é importante considerar suas fontes de pesquisa e entidades que balizaram estas informa??es. Com isso, toda argumenta??o traz uma linha de raciocínio, seja ela opinativa ou n?o, sempre recorrendo as esses dados para validar o ponto de vista compartilhados. Um processo valioso que envolve pesquisa, análise, compila??o e desenvolvimento baseado em novas perspectivas. Ao final, aprendizado mútuo para que cria e quem consome.

Experimentar, mensurar, adequar e publicar. O ciclo deve permear pelo menos essas quatro estampas, tornando a utiliza??o de conteúdo em seus diferentes angulos, um aliado importante aos projetos criativos. A cada novo formato, nova linguagem e novos meios que utilizamos. O conteúdo está lá. Pe?a importante de uma boa estratégia, dentro um plano tático bem estruturado, ganhando um execu??o de alto grau de entrega. Portanto, pensar nesse ciclo básico, com suas variáveis e todos estes processos. O resultado? Um projeto que tem em sua essência, o melhor entre que o desenvolve e quem o recebe.

Uma prática valiosa para maximizar o impacto de projetos é a documenta??o detalhada do processo e aprendizados. Ao registrar cada etapa, desafios superados e li??es aprendidas, cria-se uma base rica de conhecimento. Essa documenta??o n?o só serve como um recurso interno valioso para futuros projetos, mas também se torna a espinha dorsal para a cria??o de cases. Esses cases n?o apenas destacam os sucessos, mas também narram o percurso, oferecendo insights valiosos para a equipe e, simultaneamente, proporcionando uma ferramenta eficaz para disseminar conhecimento tanto interna quanto externamente.

Always keep going and create new designs on daily basis. When you practise, you will learn new skills automatically, meet new minded professionals by sharing yours skills and work and find your path to success. Only hard work makes it happen, and each opportunity and innovation can be discovered by hard work - that’s how is talent made. If you enjoy it what you do, keep going, keep creating, experiment, try new projects, products, tools, share your work and ideas, experiment with new designs until you’ll be happy and confident enough saying to yourself, yes I am loving it, it is the best project I ever seen and I make it more perfect.

Ao utilizar princípios do Lean Inception, propostos por Paulo Caroli, na concep??o de projetos, destaco a integra??o de conceitos do Scrum para otimizar a prioriza??o de conteúdos. No cerne do Lean Inception, a defini??o de histórias de usuário é essencial. A incorpora??o do MVP no processo potencializa a eficácia, pois busca validar a aceita??o do produto e ajustar o desenvolvimento conforme as reais demandas dos usuários. Ao integrar o Scrum nesse contexto, acrescento a dinamica do backlog priorizado, pois este elemento busca orientar as equipes na execu??o das tarefas mais cruciais em primeiro lugar, proporcionando transparência sobre as prioridades. Assim, obtenho uma estratégia abrangente para priorizar conteúdos em meus projetos.

Le blanc, ou le vide comme on dit fait vendre. Donc laisser de l'espace de lecture. Ne pas surcharger d'informations, au risque de ne plus être lisible. Donc éviter la surcharge en couleurs, en typos, en polices, en infos. être focus sur le message important pour être compris.

Cuando tratamos de priorizar el contenido en un dise?o, muchas veces tenemos clientes que quieren agregar algún elemento al dise?o que no tiene nada que ver con el tema a tratar, aunque no tenga nada que ver el dise?o. En este caso, es recomendable mostrar opciones de dise?o con y sin ese elemento y explicar al cliente con honestidad lo aconsejable en cuestión de funcionalidad y efectividad del trabajo. Si aún así es necesario colocar ese elemento que no nos parece pero que el cliente si lo quiere, podria realizarse una sintesis grafica o tomar una parte de ese elemento para tratar de integrarlo al dise?o sin que perjudique el mensaje final de la propuesta, quedando así integrado de manera bonita y positiva.

Coletar um feedback depois do projeto concluído pode ajudar a identificar algumas áreas que precisem de ajustes e ajuda também a criar outros projetos mais refinados e com maior impacto.

Stay ahead with emerging digital trends and technologies like augmented reality, virtual reality, and AI-driven design. These technologies offer new possibilities for interaction and user experience, pushing the boundaries of traditional design. Incorporating these innovations can significantly enhance the functionality and appeal of your designs. Deepen your understanding of users through extensive research, including surveys, interviews, user testing, observations, and persona development. Integrating direct user feedback into the design process, especially from social media and focus groups, provides valuable insights that can lead to more informed and user-focused design decisions.