How can you present your UX design ideas with both creativity and feasibility? This is a question that many UX designers face, especially when they have to showcase their work to clients, stakeholders, or potential employers. In this article, you will learn some tips and techniques to make your UX design presentation more effective, engaging, and convincing.
Before you start preparing your UX design presentation, you need to know who you are presenting to and what they expect from you. Different audiences may have different levels of familiarity with UX design, different goals and priorities, and different preferences and styles. For example, a client may want to see how your design solves their business problem, a stakeholder may want to see how your design aligns with their vision and strategy, and a potential employer may want to see how you approach and execute a UX design project. Therefore, you need to tailor your presentation to suit your audience's needs and interests, and use the appropriate language, tone, and format.
Your presentation is MADE for your audience so you must get to know them to tailor your presentation to them! You must reflect your content as valuably as possible for your audience, so you must first understand them to know what is valuable to them! You must know their... Needs: What do they want in their project right now? How do your ideas meet their needs? Expertise: How familiar are they with UX and design principles? Do they need more/less detail? Goals: What do they hope to achieve with your UX design? Do your ideas align with them? Language: Are you communicating simply and jargon-free? What formality is required? You can easily know these by conversing to answer the above questions or encouraging feedback in the presentation!
Depending on your audience, your goal, and your context, you may have to present your UX design ideas in different formats, such as slides, prototypes, videos, or posters. Each format has its own advantages and disadvantages, and you need to choose the one that best showcases your design and communicates your message. For example, slides are good for presenting an overview of your design process and rationale, prototypes are good for demonstrating the functionality and interactivity of your design, videos are good for telling a story and creating an emotional connection with your design, and posters are good for highlighting the key features and benefits of your design.
One of the most important aspects of presenting your UX design ideas is to show how your design solves a specific problem for a specific user. You need to explain the problem clearly and convincingly, using data, research, and user feedback. You also need to show how your design addresses the problem, using evidence, examples, and scenarios. You need to highlight the value proposition of your design, and how it meets the user's needs, goals, and expectations. You need to avoid getting too technical or too detailed, and focus on the big picture and the main benefits of your design.
Focus on being a problem solver. Don't talk about the tasks or deliverables, talk about the impact it has day to day instead. And also, talk about the result, for example: "I broke X record working collaboratively with stakeholders and achieved a % increase in X metric"
Another important aspect of presenting your UX design ideas is to show your creativity and personality. You need to capture your audience's attention and interest, and make them curious and excited about your design. You can use various techniques to make your presentation more creative and engaging, such as storytelling, humor, visuals, animations, or interactive elements. You can also use metaphors, analogies, or comparisons to make your design more relatable and memorable. You can also show your passion and enthusiasm for your design, and express your vision and values.
At the heart of it all is the problem-solving dynamic. Clarify the problem using data and feedback, then show how your design is the solution. Keep it concise and compelling, avoiding getting lost in technical details. But don't forget to infuse your personality into your presentation. Creativity matters – storytelling, visuals, humor, and passion can captivate your audience. Remember, even the best design needs a compelling presentation to truly shine. Planning is your ally. Spend time understanding your audience and structure your presentation's tone and key highlights according to your target group's concerns and most viable KPI's
Finally, you need to be prepared and confident when presenting your UX design ideas. You need to practice your presentation beforehand, and anticipate possible questions, feedback, or objections from your audience. You need to rehearse your timing, pacing, and delivery, and make sure you have a clear structure and flow. You also need to check your equipment, materials, and environment, and make sure everything works smoothly. You need to be confident and professional, and show your credibility and authority. You need to be ready to defend your design decisions, and explain your reasoning and logic. You also need to be open and receptive to your audience's input, and show your willingness to learn and improve.