How can you present your internal communication metrics to stakeholders using data visualization tools?

1 Choose the right metrics

The first step is to choose the right metrics that align with your communication goals, objectives, and audience needs. You want to focus on the metrics that matter most to your stakeholders, such as reach, engagement, feedback, satisfaction, or behavior change. Avoid using too many metrics that can confuse or overwhelm your audience, or metrics that are irrelevant or hard to measure. You can use the SMART framework (specific, measurable, achievable, relevant, and time-bound) to help you select the most appropriate metrics for your communication plan.

2 Select the best tool

The next step is to select the best data visualization tool that suits your needs, budget, and skills. There are many options available, from simple and free tools like Google Sheets or PowerPoint, to more advanced and paid tools like Tableau or Infogram. The best tool for you depends on several factors, such as the type and amount of data you have, the level of customization and interactivity you want, the format and frequency of your reports, and the compatibility and accessibility of your tool with your stakeholders' devices and platforms. You can compare different tools based on their features, benefits, and limitations, and try some demos or free trials before you decide.

3 Create your visuals

The third step is to create your visuals using your data visualization tool. You want to use the most effective and suitable visual for each metric, such as charts, graphs, tables, maps, or dashboards. You also want to follow some best practices for data visualization, such as choosing the right colors, fonts, and labels, using consistent and clear terminology, avoiding clutter and distortion, and adding captions and annotations to explain your data. You can use templates or examples from your tool or other sources to inspire you, but make sure you customize your visuals to match your brand identity and style.

4 Share your report

The final step is to share your report with your stakeholders using your data visualization tool. You want to make sure your report is easy to access, view, and understand by your audience, and that it tells a clear and compelling story about your communication performance and impact. You can use different methods to share your report, such as email, intranet, presentation, or webinar, depending on your audience's preferences and availability. You can also use different formats, such as PDF, HTML, or interactive, depending on your tool's capabilities and your report's purpose. You can also add some context and commentary to your report, such as highlights, insights, recommendations, or next steps, to add value and engage your stakeholders.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?