How can you present your ethnographic research findings in a creative way?

1 Use storytelling

One of the most powerful ways to present your ethnographic research findings is to use storytelling. Stories can capture the attention, emotions, and imagination of your audience, and help them relate to the people you studied. You can use stories to illustrate the problems, needs, and goals of your participants, and how they use or experience your product or service. You can also use stories to show the impact of your research, and how it led to new ideas or solutions. To create effective stories, you need to have a clear structure, a main message, and a compelling narrative. You can use techniques such as creating personas, scenarios, or journeys, to bring your stories to life.

2 Use visuals

Another way to present your ethnographic research findings in a creative way is to use visuals. Visuals can help you convey complex or abstract information in a simple and engaging way. They can also help you highlight the key themes, patterns, or insights that emerged from your data. You can use visuals such as photos, videos, sketches, diagrams, charts, or maps, to show the context, culture, and emotions of your participants, and how they relate to your product or service. You can also use visuals to show the connections, contrasts, or gaps between different groups or segments of your participants. To create effective visuals, you need to have a clear purpose, a consistent style, and a relevant format.

3 Use interactivity

A third way to present your ethnographic research findings in a creative way is to use interactivity. Interactivity can help you involve your audience in your presentation, and make them feel more engaged and curious. It can also help you elicit feedback, questions, or ideas from your audience, and create a dialogue around your research. You can use interactivity such as quizzes, polls, games, or exercises, to test the knowledge, assumptions, or preferences of your audience, and challenge them to think differently. You can also use interactivity such as demos, prototypes, or simulations, to show the potential or impact of your product or service, and invite your audience to try it out.

4 Use emotion

A fourth way to present your ethnographic research findings in a creative way is to use emotion. Emotion can help you connect with your audience on a deeper level, and make them care more about your research. It can also help you influence the attitudes, beliefs, or actions of your audience, and motivate them to act on your research. You can use emotion such as humor, surprise, empathy, or passion, to create a positive or negative mood, and elicit a response from your audience. You can also use emotion such as quotes, testimonials, or anecdotes, to show the personal or social value of your product or service, and inspire your audience to share or recommend it.

5 Use simplicity

A fifth way to present your ethnographic research findings in a creative way is to use simplicity. Simplicity can help you communicate your research clearly and concisely, and avoid confusion or overload. It can also help you focus on the most important or relevant information, and eliminate the unnecessary or distracting details. You can use simplicity such as headlines, summaries, or key takeaways, to highlight the main points or messages of your research, and make them easy to remember. You can also use simplicity such as analogies, metaphors, or examples, to explain complex or unfamiliar concepts, and make them easy to understand.

6 Use variety

A sixth way to present your ethnographic research findings in a creative way is to use variety. Variety can help you keep your presentation interesting and dynamic, and avoid boredom or monotony. It can also help you appeal to different learning styles, preferences, or perspectives of your audience, and make your research more inclusive and accessible. You can use variety such as different formats, media, or channels, to present your research in different ways, and suit different situations or purposes. You can also use variety such as different voices, perspectives, or stories, to present your research from different angles, and enrich your insights or findings.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?