How can you present user journey metrics to stakeholders?

By leveraging visualizations and segmentation, we're uncovering valuable trends and patterns that inform strategic decisions. Focus on translating data into actionable insights is driving improvements in the user experience and delivering tangible business impact. Collaboration and discussion are key as we work together to optimize our product journey and drive success.

Pesquisa de Mercado: Realize pesquisas de mercado para coletar dados sobre as preferências, comportamentos e necessidades do seu público. Isso pode incluir análises de tendências de mercado, segmenta??o de público e identifica??o de nichos de mercado. Análise de Dados: Utilize dados de analytics de seu site, app ou redes sociais para entender como os usuários interagem com sua marca. Observe métricas como demografia, interesses, comportamento de navega??o e taxas de convers?o. Pesquisas e Questionários: Direcione pesquisas e questionários para seu público existente ou potencial. Perguntas bem elaboradas podem revelar insights valiosos sobre suas preferências e expectativas.

Uma prática que considero extremamente valiosa é a proximidade com os stakeholders. Infelizmente, vejo poucos que adotam essa vis?o, mas tenho a sorte de contar com ela no meu dia a dia. Essa proximidade n?o apenas nos permite apresentar resultados de maneira alinhada às expectativas dos executivos, mas também possibilita que eles compreendam nossa abordagem e as raz?es por trás de nossas decis?es. Recentemente, ao ler o livro "Articulando Decis?es de Design" de Tom Greever, pude validar o qu?o importante isso é.

For instance, when presenting to senior executives, emphasize the business value and impact of your UX design. Alternatively, if your audience comprises developers, focus on technical details and the feasibility of your recommendations. By aligning your presentation with the specific interests and concerns of each stakeholder group, you enhance the relevance and impact of your user journey metrics, fostering a more meaningful and effective communication process.

Tailor the presentation to align with the stakeholders' interests and concerns. Highlight key performance indicators that directly relate to their goals and objectives, focusing on metrics that demonstrate the impact of the user journey on business outcomes. Use visualizations and storytelling techniques to make the data more digestible and engaging. Emphasize insights and actionable recommendations that resonate with the stakeholders' strategic priorities, fostering a clear understanding of the user journey's significance in achieving organizational objectives.

Crafting a compelling narrative around user journey metrics often involves utilizing a combination of both types, depending on the research objectives and questions at hand. However, it's crucial to strike a balance and avoid overwhelming stakeholders with an excessive or irrelevant array of metrics. Instead, select the most pertinent and meaningful metrics that align with your goals, ensuring your presentation remains focused, impactful, and conducive to supporting your claims.

Visualization allows you to highlight trends, patterns, correlations, or comparisons that may not be immediately evident in raw numbers or text. However, it's imperative to ensure that your visuals are clear, accurate, and consistent. Avoid incorporating an excess of colors, fonts, or styles that may distract or confuse your audience.

only data alone is not enough for the results. Weave your metrics into a compelling narrative that showcases the user's journey and highlights the "why" behind the numbers. Use real user quotes and anecdotes to personalize the data and evoke empathy from your stakeholders.

Vejo uma forte liga??o entre o assunto e a jornada do herói. Assim como na história do herói, ao apresentar métricas de jornada do usuário, é importante seguir uma estrutura que envolva os stakeholders. Come?amos identificando o problema, como o ponto de partida do herói ao sair da zona de conforto. Em seguida, exploramos o problema mais a fundo, entendendo suas causas e consequências. Isso nos ajuda a compreender melhor a situa??o. Por fim, chegamos à solu??o, onde nossas métricas e insights funcionam como a chave para resolver o problema. Essa abordagem n?o só ajuda a entender os dados, mas também cria uma história envolvente que conecta com os stakeholders, incentivando-os a pensar e agir.

For stakeholders with limited tech knowledge, simplify your user journey metrics presentation by telling a straightforward story. Begin by explaining the main challenge or opportunity you're addressing. Use easy-to-understand visuals like charts or graphs to show how users are currently interacting with the interface. Share insights in plain language, emphasizing the gaps or issues you've identified.

Seek feedback from colleagues, friends, or mentors, incorporating their suggestions to enhance content, structure, and delivery. Pay attention to timing, tone, and pace, ensuring clarity, conciseness, and engagement.