How can you present customer satisfaction benchmarking results to stakeholders?

3 Use clear and simple language

One of the most important aspects of presenting customer satisfaction benchmarking results is to use clear and simple language that your audience can understand and relate to. You should avoid using jargon, acronyms, or technical terms that may confuse or alienate your audience. You should also explain any concepts, methods, or metrics that are specific to customer satisfaction benchmarking, such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), or Customer Effort Score (CES). You should use examples, stories, or analogies to illustrate your points and make them more memorable.

4 Visualize your data

Another key aspect of presenting customer satisfaction benchmarking results is to visualize your data in a way that highlights the main findings, trends, and insights. You should use charts, graphs, tables, or diagrams to display your data in a clear and attractive manner. You should also use colors, labels, annotations, or icons to emphasize the key messages and comparisons. You should avoid using too much text, numbers, or clutter on your visuals, as they may distract or overwhelm your audience. You should also use consistent and appropriate scales, formats, and styles for your visuals.

5 Tell a story

A good presentation is not just a collection of facts and figures, but a story that connects with your audience and inspires them to act. You should structure your presentation in a way that follows a logical and compelling narrative, such as the problem-solution-benefit framework, the situation-complication-resolution framework, or the hero's journey framework. You should also use a clear and catchy introduction, a concise and convincing conclusion, and smooth and coherent transitions between your sections. You should also use rhetorical devices, such as questions, anecdotes, quotes, or metaphors, to engage your audience and appeal to their emotions and values.

6 Invite feedback and questions

The final step of presenting customer satisfaction benchmarking results is to invite feedback and questions from your audience. This is an opportunity to clarify any doubts, address any concerns, or explore any opportunities that may arise from your presentation. You should encourage your audience to share their opinions, suggestions, or experiences related to customer satisfaction benchmarking. You should also be prepared to answer any questions that may challenge or expand your presentation. You should listen actively, respectfully, and constructively to your audience, and thank them for their participation and input.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?