How can you prepare for your first meeting with a business sponsor?

1 Know your sponsor

Before you meet your sponsor, do some research on their background, role, interests, and goals. You can use online sources, such as LinkedIn, company websites, or industry publications, to find out more about their professional profile and achievements. You can also ask your mentor, manager, or colleagues if they have any insights or advice on how to approach them. Knowing your sponsor will help you tailor your communication style, pitch, and questions to their preferences and expectations.

2 Know your project

You also need to have a clear and concise overview of your project or initiative, and how it aligns with the sponsor's objectives and priorities. You should be able to explain the problem you are solving, the solution you are proposing, the benefits and outcomes you are expecting, and the resources and timeline you are requesting. You should also anticipate any potential challenges, risks, or questions that the sponsor might have, and prepare your responses or alternatives. Having a well-structured and compelling project summary will show your sponsor that you are confident, prepared, and professional.

3 Know your purpose

Another important aspect of preparing for your first meeting with a business sponsor is to define the purpose and agenda of the meeting. You should have a clear idea of what you want to achieve from the meeting, and what you want the sponsor to do or decide. For example, do you want to introduce yourself and your project, get their feedback or approval, negotiate the terms of the sponsorship, or set up a follow-up meeting? You should also have a list of specific and relevant questions that you want to ask the sponsor, such as their expectations, concerns, suggestions, or referrals. Having a clear purpose and agenda will help you keep the meeting focused, productive, and respectful of the sponsor's time.

4 Know your etiquette

Finally, you should also pay attention to the etiquette and protocol of meeting a business sponsor. You should dress appropriately for the occasion, whether it is formal or casual, and follow the norms of the sponsor's culture and industry. You should also be punctual, polite, and positive, and avoid any distractions, such as checking your phone or interrupting the sponsor. You should also thank the sponsor for their time and interest, and follow up with a brief and courteous email or message, summarizing the key points of the meeting and the next steps. Showing your etiquette and professionalism will help you build rapport and trust with the sponsor, and set the tone for a successful collaboration.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?