How can you prepare for a Digital Strategy interview in the next decade?

1 Know the basics

Before you go to the interview, make sure you have a solid understanding of the core concepts and frameworks of digital strategy. You should be able to explain what digital strategy is , why it is important , and how it relates to business strategy, customer experience, and digital transformation. You should also be familiar with some common tools and methods for digital strategy, such as SWOT analysis, PESTLE analysis, Porter's five forces, value proposition canvas, customer journey mapping, and lean startup. These will help you analyze the current situation, identify opportunities and threats, and propose solutions that align with the business objectives and customer needs.

2 Research the industry and the company

Another important step in preparing for a digital strategy interview is to research the industry and the company you are applying to. You should have a clear idea of the trends, challenges, opportunities, and best practices in the industry, as well as the company's vision, mission, values, goals, and culture. You should also look at their current digital presence, such as their website, social media, mobile apps, and e-commerce platforms, and evaluate their strengths and weaknesses. This will help you tailor your answers to the specific context and show your interest and enthusiasm for the role.

3 Showcase your skills and experience

During the interview, you will have the chance to showcase your skills and experience in digital strategy. You should prepare some examples of your previous or current projects, where you applied digital strategy principles and techniques to solve real-world problems and deliver value. You should use the STAR method (Situation, Task, Action, Result) to describe your examples in a clear and concise way, highlighting your achievements and learnings. You should also be ready to demonstrate your technical skills, such as data analysis, web design, or digital marketing, depending on the role and the requirements.

4 Think ahead and be creative

One of the most challenging aspects of a digital strategy interview is to think ahead and be creative. You will likely face some hypothetical or scenario-based questions, where you will have to imagine how you would approach a new or existing digital project or challenge. You will have to think on your feet and come up with innovative and feasible ideas that match the situation and the goals. You should also be able to explain your rationale and assumptions behind your ideas, and how you would measure their impact and success.

5 Ask smart questions

Finally, don't forget to ask smart questions at the end of the interview. This is your opportunity to show your curiosity and interest in the role and the company, as well as to clarify any doubts or concerns you may have. You should avoid asking questions that are too generic, obvious, or irrelevant, and instead focus on questions that are specific, insightful, and meaningful. For example, you could ask about the current or future digital projects or initiatives of the company, the challenges or opportunities they face in the industry, the culture or values of the team, or the expectations or feedback for the role.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?