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How can you plan a product roadmap like a pro?

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A product roadmap is a strategic tool that communicates the vision, goals, and direction of your product. It shows how your product will evolve over time and what value it will deliver to your customers and stakeholders. But how can you plan a product roadmap like a pro? Here are some tips to help you create a clear, realistic, and effective roadmap that aligns with your product strategy and prioritizes the most important features and outcomes.

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Ben Clay

Product | Delivery | Go-To-Market | Strategy

1 Understand your audience

Before you start planning your roadmap, you need to know who you are creating it for and what they expect from it. Your roadmap should address the needs and interests of your target users, customers, and internal stakeholders, such as executives, developers, marketers, and salespeople. You should also consider the level of detail, format, and frequency of updates that your audience prefers. For example, some stakeholders may want to see high-level themes and objectives, while others may want to see specific features and timelines.

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Anand Patel

Senior Product Manager, Tech | Strategic Planning | Team Optimization | Customer Experience | Thought Leadership
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Once you have a good understanding of your audience, you can start to develop features that will address their needs and solve their problems. However, it is also important to be careful not to try to resolve too many things at once. Sometimes, product teams try to address all of the needs of their audience, even if those needs are not aligned. This can lead to features that are too complex and difficult to use, or that don't actually solve any problems. It is better to focus on solving a few specific problems for your audience really well, rather than trying to solve everything at once. This will help you to create features that are more user-friendly and effective.

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Ben Clay

Product | Delivery | Go-To-Market | Strategy
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To create an effective product roadmap, align it with your strategic goals & break those down into measurable milestones. Include key components like features, stories, epics, releases & timelines, tailored to your team's needs. Choose the type of roadmap; be it theme-based, portfolio or Agile best fit for use. Prioritize features using metrics such as customer engagement and revenue. Ensure the roadmap is dynamic, adapting to stakeholder feedback & market changes. Communication is vital; make the roadmap accessible to all stakeholders & update it regularly. Periodically gather feedback for refinements & use specialized tools that align with your organization's needs. Curate the roadmap for each audience ensuring you give what is needed.

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2 Define your vision and goals

Your roadmap should reflect your product vision, which is the overarching purpose and direction of your product. It should also align with your product goals, which are the measurable outcomes and benefits that you want to achieve with your product. Your vision and goals should guide your roadmap planning and help you prioritize the most impactful initiatives and features. You should also communicate your vision and goals clearly and consistently to your audience, so they understand the value and rationale behind your roadmap.

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3 Choose a framework and format

When planning and presenting your roadmap, there are different frameworks and formats to consider depending on the product context and objectives. For example, a theme-based framework groups roadmap items by themes or problems to solve for customers, while a feature-based framework lists the features or functionalities to build or improve. Additionally, a timeline-based framework shows estimated timeframes for roadmap items. You can also combine various frameworks and formats to create a hybrid roadmap that suits your needs. For instance, you could use a theme-based framework with a timeline-based format or a feature-based framework with a theme-based format. Whichever you choose, the goal is to deliver value and benefits to customers.

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Santhosh Kumar Setty

Product Leader | AI | B2B SaaS
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Using A/B testing or feedback tools can help determine which roadmap framework resonates best with different stakeholder groups. Periodic reviews can ensure the format remains effective as product goals evolve.

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4 Prioritize and validate

Prioritizing items for a product roadmap can be a difficult task, as there are many ideas and requests from different sources, yet limited resources and time to execute them. To evaluate and rank your roadmap items in an objective and systematic way, you can use methods such as RICE or MoSCoW. RICE scores items based on Reach, Impact, Confidence, and Effort, while MoSCoW categorizes them into four groups: Must have, Should have, Could have, and Won't have. It's also important to validate your roadmap items with users, customers, and stakeholders before making a decision. Additionally, it's necessary to review and adjust your priorities regularly due to changes in the product context and objectives.

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Ben Clay

Product | Delivery | Go-To-Market | Strategy
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To prioritize your product roadmap, consider RICE and MoSCoW frameworks. RICE scores items on Reach, Impact, Confidence, and Effort to objectively rank features but may overlook dependencies and involve estimation errors. MoSCoW divides items into Must-Have, Should-Have, Could-Have, and Won't-Have, aiding in clear communication and resource allocation but may overemphasize Must-Haves. Regardless of the framework, validation is essential and involves gathering user and stakeholder feedback to ensure alignment with market needs and business objectives. Regularly review and adjust your roadmap due to changing market conditions.

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5 Communicate and collaborate

Your roadmap is not a static document that you create once and forget. It is a living and evolving tool that you need to communicate and collaborate with your audience and team. You should share your roadmap with your stakeholders and solicit their input and feedback. You should also explain the rationale and assumptions behind your roadmap and how it aligns with your vision and goals. You should also update your roadmap frequently and transparently, and inform your stakeholders of any changes or delays. By communicating and collaborating effectively, you can build trust and buy-in for your roadmap and product.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you plan a product roadmap like a pro?

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2

3

4

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6

1 Understand your audience

2 Define your vision and goals

3 Choose a framework and format

4 Prioritize and validate

5 Communicate and collaborate

6 Here’s what else to consider

Product Management

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How can you plan a product roadmap like a pro?

1

2

3

4

5

6

1 Understand your audience

2 Define your vision and goals

3 Choose a framework and format

4 Prioritize and validate

5 Communicate and collaborate

6 Here’s what else to consider

Product Management

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