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How can you pitch yourself as a podcast or webinar guest speaker?

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If you are a motivational speaker, you know the value of reaching new audiences and sharing your message with the world. One of the best ways to do that is to pitch yourself as a podcast or webinar guest speaker. Podcasts and webinars are popular platforms that can help you showcase your expertise, build your credibility, and connect with potential clients and collaborators. But how do you pitch yourself effectively and stand out from the crowd? Here are some tips to help you craft a winning pitch that gets you booked.

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Ghazali bin Abdul Wahab

An educator interested in AI in education, positive psychology and professional teacher development | Training |…

1 Know your target

Before you send out any pitch, you need to do your homework and research the podcasts or webinars that match your niche, style, and goals. You want to find out who their audience is, what topics they cover, what format they use, and what value they offer. You also want to listen to or watch some of their episodes or sessions to get a sense of their tone, personality, and expectations. This will help you tailor your pitch to their specific needs and interests, and show that you are a fan and a supporter of their work.

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2 Highlight your value

Once you have identified your target podcasts or webinars, you need to communicate why you are a great fit for them and what you can bring to the table. You need to highlight your value proposition, which is the unique benefit or solution that you can offer to their audience. You need to showcase your expertise, experience, and credentials, and provide some examples of your previous speaking engagements or media appearances. You also need to pitch a specific topic or angle that aligns with their theme and goals, and that is relevant, timely, and engaging for their listeners or viewers.

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Ghazali bin Abdul Wahab

An educator interested in AI in education, positive psychology and professional teacher development | Training | Coaching for self-improvement | Learning and Development
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First, emphasize your ability to bring a fresh and unconventional perspective to the table. Explain how your unique viewpoint challenges conventional wisdom or offers a new way of thinking about a relevant topic. Then highlight real-life success stories or case studies related to your expertise. Discuss how your insights and strategies have led to tangible positive outcomes for individuals or organizations. Success stories provide concrete evidence of your value. Finally, connect your expertise to current trends or hot topics in your industry. Explain how your insights can help the audience navigate or take advantage of these trends effectively.

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3 Craft your pitch

Now that you have your target and your value proposition, you need to craft your pitch in a clear, concise, and compelling way. You need to use a professional and friendly tone, and address the podcast or webinar host by name. You need to start with a catchy subject line that grabs their attention and summarizes your main idea. You need to introduce yourself briefly and explain why you are interested in being a guest speaker. You need to state your value proposition and pitch your topic or angle with some bullet points or subheadings. You need to include some links or attachments to your website, portfolio, or samples of your work. And you need to end with a call to action and a thank you note.

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Ghazali bin Abdul Wahab

An educator interested in AI in education, positive psychology and professional teacher development | Training | Coaching for self-improvement | Learning and Development
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Start your pitch with a compelling storytelling hook that immediately captures the host's interest. Craft a brief narrative or anecdote that relates to your expertise or the topic you want to discuss. This can pique curiosity and draw the host into your pitch. You must provide a clear and concise explanation of how your proposed topic or angle fits within the broader context of the podcast or webinar. Frame the conversation to show its relevance and the value it can offer to the audience. Do also share a brief personal or professional journey that showcases your passion and dedication to the topic. Explain why this journey makes you particularly qualified to speak on the subject.

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4 Follow up and prepare

After you send your pitch, you need to follow up and prepare for the next steps. You need to track your pitches and follow up politely and professionally if you don't hear back within a reasonable time frame. You need to be flexible and respectful of the podcast or webinar host's schedule and preferences, and confirm the details and logistics of your appearance. You need to prepare your content and delivery, and practice your presentation skills. And you need to promote your appearance on your own channels and networks, and thank the host for the opportunity.

Pitching yourself as a podcast or webinar guest speaker can be a powerful way to grow your audience, influence, and business as a motivational speaker. By following these tips, you can increase your chances of getting booked and making a positive impression on your target platforms and markets.

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Ghazali bin Abdul Wahab

An educator interested in AI in education, positive psychology and professional teacher development | Training | Coaching for self-improvement | Learning and Development
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First, if the host expresses interest but suggests a different topic, be open to the idea and provide a brief outline of how you can contribute on that topic. Reiterate your enthusiasm for being a guest and express your eagerness to contribute. Then, once you get the gig, dive deeper into the podcast or webinar's previous episodes or content to gain a better understanding of the host's style, audience preferences, and the topics that have been covered. This will help you tailor your content accordingly. Plan how you'll engage with the audience and if applicable, prepare visually appealing slides or visual aids to enhance your presentation. Remember, thorough preparation boosts your confidence and ensures more engaging presentation.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you pitch yourself as a podcast or webinar guest speaker?

1

2

3

4

5

1 Know your target

2 Highlight your value

3 Craft your pitch

4 Follow up and prepare

5 Here’s what else to consider

Motivational Speaking

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How can you pitch yourself as a podcast or webinar guest speaker?

1

2

3

4

5

1 Know your target

2 Highlight your value

3 Craft your pitch

4 Follow up and prepare

5 Here’s what else to consider

Motivational Speaking

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