How can you pitch your product to executives without technical knowledge?

When pitching anything, focus on leading through influence; first understanding the audience. Research executives' priorities, goals, and pain points. Tailor the pitch to highlight alignment with their objectives rather than delving into intricate technical details. Craft a compelling narrative using relatable analogies to convey benefits and solving key business challenges. Emphasize value proposition, ROI, and competitive advantages. Use visuals or demos to illustrate simplicity and effectiveness. Build credibility by citing success stories or endorsements. Engage through active listening. Adapt the pitch based on feedback or concerns, ensuring a persuasive and audience-focused presentation that appeals to their interests and objectives.

When you're pitching your product to execs who aren't tech-savvy, it's all about making it relatable for them. First things first, get to know who you're talking to. What's their day-to-day like? What kind of problems are they dealing with, and what are they hoping to achieve? It's also good to figure out what turns them off and what they value. Think about how they define success and what risks they're wary of. Once you've got a handle on this, you can shape your pitch to speak their language. Show them how your product fits into their world and solves their specific issues. Keep it straightforward, focused on their needs, and you'll have a better shot at getting them on board with your idea.

In addition to the key aspects already discussed, several other elements are crucial and don't require a technical knowledge: 1. Demonstrating User Experience: Instead of focusing on the technicalities, demonstrate how the product feels to use. If possible, bring a prototype or a simple interactive demo. This gives a tangible sense of the product's benefits. 2. Competitive Analysis: Show how your product stands out from competitors. 3. Scalability and Future Roadmap: Discuss how your product can grow and evolve. This shows long-term thinking and assures executives that the product is a worthwhile and sustainable investment. Financial Models and Projections: Present clear, realistic financial projections.

Clearly articulate what sets your product apart from competitors. Focus on unique selling points that executives can easily understand and appreciate. Use analogies or metaphors to explain complex concepts, making it easier for non-technical audiences to grasp the value proposition.

It important to remember that you are not pitching you product's features, but what your product does for you customer's business. It's the difference between how it works and what it does.

It's less about technical stuff and more about explaining how it solves a big problem. For example, Let's think about a new app.. Instead of diving into how it's built, I would rather focus on how it saves time and money by fixing a major issue in their daily work. Stories about how it helped other clients make the point. It's like showing a before-and-after picture of how their work gets easier with our product.

Try to quantify the impact of the problem: If possible, quantify the impact of the problem on the customer or the market. For example, how much time or money is being lost due to this issue? Providing specific figures can make the problem more tangible. If quantifying the impact of the problem isn't feasible, you can still effectively convey its significance through alternative approaches: describing the qualitative impact, using real-world examples or anecdotes that illustrate the problem's effect, conducting comparative analysis or leveraging insights from industry experts or trends that highlight the problem's relevance.

"Customers buy benefits not technologies" as the marketing guru Kotler said. This is actually true when pitching for investment and pitching for sales.

You rarely start with features unless you have an audience that is glued to the details, like how much HP will the car have or how fast is my processor. Do your homework upfront about what their pain points are and drive the message home with quantifiable value aimed at what the specific customer need is.

Un problema por resolver? Identificado el Qué hagamos las cosas fáciles; trabajemos en el Cómo explicando, asesorando y haciendo partícipe a la audiencia de la solución. Muchas miradas, muchos puntos de vista y el conocimiento del que sabe, aseguran una mejor solución, y obviamente, un fuerte compromiso para evitar futuros problemas y tener claro cuál es el camino para la solución.

Focus on the benefits of the solution from the user's perspective. Explain how it makes their life easier, saves time, reduces costs, or improves quality. This user-centric approach could make the solution more relatable. Offer a simple step-by-step overview of how the solution works in practice. This helps break down the process and makes it easier to understand. Paint a clear picture of the 'before and after' scenarios. Describe the typical challenges your audience faces without your product and how these challenges are resolved with your solution. Lastly, if feasible, include interactive elements in your presentation, such as a clickable interface demo.

Make it suitable with the business of your company and as quantitative as possible to be tangible. Don’t go with detailed steps of your proposed solution and keep the milestones that lead to the end result that satisfy the audience within your achievable objectives.

Even better than benefits are value propositions that are quantifiable. This is very important ion the large product engineering world where your audience may not make a decision but influence a purchase decision. in those cases, they need hard numbers to convince people who were not at the meeting.

Las soluciones no siempre son complejas. A veces están allí pero no se ven porque las tapan los prejuicios. Si ya hemos transitado los dos pasos de las consignas anteriores, y nos despejamos de los prejuicios, la solución puede llegar a ser incluso, evidente.

Highlight the value ($) your product brings by emphasizing how it addresses critical business challenges and boosts efficiency. Communicate these benefits using straightforward, non-technical language, supported by real-world examples or case studies. Assume, Pitching your CRM Software to Executives. Product streamlines customer interactions, boosting sales and enhancing customer satisfaction. Imagine a 20% increase in sales productivity and a 15% rise in customer retention by potential revenue growth of $X Million. Which will be a seamless integration, without the need for extensive technical expertise. This showcases the tangible benefits without delving into technical intricacies.

Ways to highlight the value: 1.Flexibility: discuss how your product offers customization and flexibility to meet diverse customer needs. This sometimes could be a significant differentiator. 2. Ethical Considerations: If your product has environmentally or social friendly features, bring these to the forefront. 3. ROI Calculation: Offer tools or calculators to help potential customers estimate the ROI they can expect. This empowers them to visualize the financial impact of your product. 4. Innovative Features: Innovations can be a key selling point, especially if they address pain points in ways competitors do not. 5. Feedback Loop: Talk about how customer feedback is currently incorporated into continuous product improvement.

Value Proposition can be many. In my Book: How to Sell Engineered Products I write quite a few decision-making criteria that can and should be quantified. They can be technical, delivery, price, delivery, and even legal. Most critical is often support, reliability, and availability. Avoid generic terms because everybody is doing that. Ensure you have a specific concrete value proposition that your competitor is not defining.

Primero el Valor del producto. Luego el precio. Siempre digo, "dame cinco/diez minutos para venderte el producto; tírame todas las objeciones, no me hagas las cosas simples, si supero esas barreras el producto estará listo para salir al mercado. Luego nos abocamos a las métricas, todas, sin excepción. Económicas, financieras, cualitativas, temporales, etc. Hemos partido de la base que estamos hablando de un producto que está alineado con la estrategia, caso contrario es imposible haber llegado hasta acá.

This step is directly tied to not focusing on the problem but on the value that the product brings to the customer. I think this step should be moved up front because the narrative and the storyline should all be about value creation for the customer WHEN & WHERE they need it.

Do not hide risks associated with the proposed solution and try to give a success probability of your project. Do not overestimate or underestimate the success rate and make it clear with all requirements that ensure the success rate you propose.

If you know your customer's business well enough you can work out the financial impact your product will have on their business.

This is the part that actually conveys credibility to your pitch. Bring it out in the open, your whole pitch benefits from giving the customer the honest consultant view. Their mind is set at rest that you know how to protect them.

El bendito Plan de Contingencia. Qué pasa con...? El Desembarco de Normandía no hubiese sido exitoso si no se hubiesen previsto todo tipo de contingencias, incluso las que parecen nimias. Siempre digo, cuando nos embarcamos en una aventura, proyecto o desafío siempre tenemos que saber dónde está la puerta de que dice Exit, dónde están los extintores, las mangueras, los botiquines y desfibriladores. Si no sabemos nada de eso, hay que volver al Punto de Partido. Este "modelo" aplica siempre y en todo.

In my experience, there's no sure way of eliminating risk. What I typically cover as part of my pitch is well defined risks, with the level of severity and likelihood, and then a well defined mitigation plan. Because once you recognize risk, you can define plans to mitigate them. Eliminating risk completely is either too expensive or takes too long, and thus eliminates the chances of being successful in providing value to your customer (when and where they need it).

1. Start with a Captivating Story: Begin with a relatable story that sets the stage for your pitch. Make it personal and connect it to the pain points your product addresses. For example: "Imagine you're stuck in a situation where "you need to change a flight to your destination". That's the kind of challenge we're here to tackle today." 2. Inject Humor to Break the Ice: Lighten the mood with a well-placed joke or a humorous anecdote related to your product or industry. Laughter is a great way to connect. For example: "Why did the circuit board apply for a job in electronics manufacturing? It heard they had excellent 'connections'! ???? #TechHumor"

Engaging the audience, again, will depend on their profile including their cultural background. For example, some audiences do not need to be engaged because the culture is such that the decision is made before you present, based on the socialization you did prior. Bottom line, you need to adapt to your audience to sell your strategy before, during or after the presentation.

The simple thing is to understand first the problem of executives and put your product as the solution for their problem i.e. correlate between their problems and your product.

In addition to the key aspects already discussed, several other elements are crucial and don't require a technical knowledge: 1. Demonstrating User Experience: Instead of focusing on the technicalities, demonstrate how the product feels to use. If possible, bring a prototype or a simple interactive demo. This gives a tangible sense of the product's benefits. 2. Competitive Analysis: Show how your product stands out from competitors. 3. Scalability and Future Roadmap: Discuss how your product can grow and evolve. This shows long-term thinking and assures executives that the product is a worthwhile and sustainable investment. Financial Models and Projections: Present clear, realistic financial projections.

When creating a survey questions like this one, one critical step is to make your survey question clear and concise. As worded, my answer is; "You can't pitch your product if you don't have the technical knowledge of how your product works."