How can you pitch product benefits instead of features?

3 How to identify the benefits of your product?

To identify the benefits of your product, you need to understand your target market, their pain points, their aspirations, and their expectations. You can use various methods to research and validate your assumptions, such as surveys, interviews, focus groups, user testing, or analytics. Once you have a clear picture of your customer persona, you can map out the features of your product and the benefits they provide. A simple way to do this is to use the formula: Feature + So that + Benefit. For example, "Our smartphone has a high-resolution camera, so that you can capture and share beautiful memories."

4 How to pitch the benefits of your product?

To pitch the benefits of your product, you need to craft a clear, concise, and compelling message that highlights the value proposition of your product and how it differs from the competition. You can use various frameworks and techniques to structure and deliver your pitch, such as the elevator pitch, the problem-solution-benefit approach, or the STAR method. The key is to focus on the benefits that matter most to your audience, use stories and examples to illustrate them, and use language that is simple, specific, and engaging.

5 How to test and improve your pitch?

To test and improve your pitch, you need to get feedback from your audience and measure the results of your pitch. You can use various tools and methods to collect and analyze data, such as surveys, ratings, conversions, or referrals. You can also ask for suggestions, comments, or questions from your audience and use them to refine your pitch. The goal is to find out what works and what doesn't, and to optimize your pitch accordingly.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?