How can you pitch online content opportunities?

1 Know your audience

Before you pitch anything, you need to do some research on your target audience. Who are they, what are their goals, challenges, and interests, and how can your content help them? How do they consume online content, and what formats, styles, and tones do they prefer? What are the current trends and gaps in their niche or industry, and how can you fill them with your content? Knowing your audience will help you tailor your pitch to their needs and expectations, and show that you understand their problems and solutions.

2 Craft your value proposition

Your value proposition is the core of your pitch. It is the statement that summarizes what your content is about, why it matters, and how it differs from other content on the same topic. Your value proposition should be clear, concise, and compelling, and answer the following questions: What is the main benefit or outcome of your content for the audience? How does your content address a specific pain point, question, or curiosity of the audience? What makes your content unique, original, or innovative compared to other content on the same topic?

3 Write a catchy subject line

Your subject line is the first impression of your pitch, and it can make or break your chances of getting a response. Your subject line should be catchy, relevant, and specific, and capture the attention and curiosity of the recipient. It should also include a keyword or phrase that relates to your content topic, and indicate the purpose or goal of your pitch. Avoid generic, vague, or spammy subject lines that don't convey any value or urgency. For example, instead of "Content proposal for your website", try "How to boost your conversions with interactive content".

4 Use a professional format

Your pitch format should be professional, organized, and easy to read. Use a standard font, size, and color, and avoid fancy or distracting elements. Break your pitch into short paragraphs, bullet points, or subheadings, and use clear and simple language. Include the following elements in your pitch: A greeting and introduction that addresses the recipient by name and mentions how you found them or why you are contacting them. A brief overview of your content idea, including the title, format, length, and main points. A detailed explanation of your value proposition, including the benefits and outcomes of your content for the audience and the client. A call to action that invites the recipient to reply, ask questions, or request more information. A signature that includes your name, contact details, and portfolio or samples of your previous work.

5 Follow up and be flexible

After you send your pitch, don't just wait for a response. Follow up with the recipient after a reasonable period of time, usually a week or two, and remind them of your pitch and its value. Be polite, respectful, and persistent, but not pushy or annoying. If you get a response, be ready to answer any questions, provide more details, or negotiate the terms and conditions of your content opportunity. Be flexible and open to feedback, suggestions, or changes, and show that you are willing to adapt and collaborate to create the best possible content for the client and the audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?