How can you persuade clients to try functional training?

1 Explain the concept

The first step to persuade clients to try functional training is to explain what it is and how it works. Functional training is a type of exercise that mimics the movements and tasks that you perform in your daily life, such as squatting, lifting, pushing, pulling, twisting, and balancing. Functional training trains your muscles, joints, and nervous system to work together efficiently and safely, improving your strength, mobility, stability, coordination, and endurance. Functional training can also help you prevent injuries, reduce pain, and enhance your quality of life.

2 Highlight the benefits

The second step to persuade clients to try functional training is to highlight the specific benefits that it can offer them, depending on their goals, needs, and preferences. For example, if your client wants to lose weight, you can emphasize how functional training can boost their metabolism, burn more calories, and tone their muscles. If your client wants to improve their performance in a sport or activity, you can show how functional training can enhance their power, speed, agility, and flexibility. If your client wants to age gracefully, you can point out how functional training can maintain their bone density, joint health, and balance.

3 Address the challenges

The third step to persuade clients to try functional training is to address the potential challenges or barriers that they may face, such as fear, doubt, or lack of confidence. You can acknowledge their concerns and reassure them that functional training is suitable for all levels of fitness, experience, and ability. You can also explain that functional training is adaptable and customizable, and that you can modify the exercises, intensity, and duration to suit their individual needs and progress. You can also provide feedback, encouragement, and support to help them overcome their challenges and achieve their goals.

4 Demonstrate the exercises

The fourth step to persuade clients to try functional training is to demonstrate the exercises and show them how to perform them correctly and safely. You can use simple and familiar equipment, such as dumbbells, kettlebells, resistance bands, or body weight, and explain the purpose and function of each exercise. You can also use cues, tips, and corrections to help them improve their form, technique, and alignment. You can also show them variations and progressions of the exercises to keep them challenged and motivated.

5 Create a fun and engaging program

The fifth step to persuade clients to try functional training is to create a fun and engaging program that they will enjoy and stick to. You can use different formats, such as circuits, intervals, or combinations, and mix up the exercises, equipment, and settings to keep them interested and stimulated. You can also use games, challenges, or rewards to add some fun and competition to their workouts. You can also involve them in the design and planning of their program, and ask for their feedback and preferences.

6 Show the results

The sixth and final step to persuade clients to try functional training is to show them the results and celebrate their achievements. You can use various methods to measure and track their progress, such as tests, assessments, or records, and show them how much they have improved in their fitness, performance, and health. You can also use testimonials, photos, or videos to showcase their success stories and inspire them to continue. You can also acknowledge their efforts, praise their accomplishments, and reward their hard work.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?