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How can you persuade a client to trust a new public relations strategy?

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As an account manager, you know that public relations (PR) is a vital tool for building and maintaining your client's reputation, visibility, and credibility. But sometimes, your client may be reluctant or resistant to try a new PR strategy, especially if they are used to a certain way of doing things or have had negative experiences in the past. How can you persuade them to trust your expertise and embrace a fresh approach that can benefit their business goals? Here are some tips to help you overcome their objections and win their confidence.

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Asha Kanta Sharma

Assistant Manager - Finance & Accounts Decimal Technologies | Fintech | Financial Accounting

1 Understand their concerns

Before you present your new PR strategy, you need to understand why your client may be hesitant or skeptical. Listen to their feedback, ask questions, and empathize with their perspective. Find out what their pain points, challenges, and expectations are, and how they measure success. This will help you tailor your pitch to address their specific needs and concerns, and show them that you care about their situation.

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Asha Kanta Sharma

Assistant Manager - Finance & Accounts Decimal Technologies | Fintech | Financial Accounting
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To build trust in a new public relations strategy, understand the client's objectives, provide clear communication, support the strategy with relevant data, share case studies, discuss industry trends, address previous concerns, be transparent, position the strategy as a collaborative effort, propose phased implementation, define measurable metrics, demonstrate flexibility, highlight unique selling points, provide testimonials, offer a trial period, and maintain continuous communication. These strategies will build confidence and strengthen the client-agency relationship, ensuring a successful implementation.

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2 Demonstrate value and relevance

Once you have identified your client's concerns, you need to show them how your new PR strategy can solve their problems and deliver value. Use data, case studies, testimonials, or examples to illustrate how your strategy can help them achieve their desired outcomes, such as increasing brand awareness, generating leads, improving customer loyalty, or enhancing their image. Explain how your strategy is relevant to their target audience, market, and industry, and how it aligns with their mission, vision, and values.

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3 Involve them in the process

Another way to persuade your client to trust your new PR strategy is to involve them in the process and make them feel part of the decision. Ask for their input, feedback, and suggestions, and incorporate them into your plan. Show them how you can work together as a team, and how you can support them throughout the implementation and evaluation stages. By giving them a sense of ownership and collaboration, you can increase their buy-in and commitment.

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4 Address potential risks and challenges

No PR strategy is without risks and challenges, and your client may be aware of them or anticipate them. To avoid surprises and disappointments, you need to be honest and transparent about the potential pitfalls and drawbacks of your new PR strategy, and how you plan to mitigate them. Anticipate their questions and objections, and prepare clear and convincing answers. Show them that you have done your research, analysis, and contingency planning, and that you are confident and prepared to handle any issues that may arise.

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5 Provide reassurance and support

Finally, you need to provide reassurance and support to your client, and show them that you are trustworthy and reliable. Follow up with them regularly, update them on the progress and results of your new PR strategy, and address any concerns or feedback they may have. Celebrate the successes and milestones, and learn from the failures and setbacks. Show them that you are always available, responsive, and flexible, and that you are committed to their satisfaction and success.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ricardo Chang

| Strategic Business Manager | BDM | Sales & Commercial | B2B & B2C | Disruptive Innovator | Mentor
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Para persuadir a un cliente y generar confianza en una nueva estrategia de relaciones públicas, es fundamental conocer al cliente, proclamar resultados inmediatos y tangibles, integrar la solución hacia el consumidor, ofrecer opciones limitadas y crear una comunicación persuasiva.

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How can you persuade a client to trust a new public relations strategy?

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1 Understand their concerns

2 Demonstrate value and relevance

3 Involve them in the process

4 Address potential risks and challenges

5 Provide reassurance and support

6 Here’s what else to consider

Account Management

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How can you persuade a client to trust a new public relations strategy?

1

2

3

4

5

6

1 Understand their concerns

2 Demonstrate value and relevance

3 Involve them in the process

4 Address potential risks and challenges

5 Provide reassurance and support

6 Here’s what else to consider

Account Management

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