How can you overcome IA limitations in a BigCommerce site?

é importante o profissional de arquitetura da informa??o ser um mediador entre o cliente final e os objetivos internos de negócio. Se faz necessário entender o modelo mental padr?o entre os usuários e também escutar times internos diversos que dependem da árvore de categorias do e-commerce de alguma forma. Nem tudo que está presente no catálogo exige cria??o de categoria, pois muitas vezes isso acaba colocando mais carga cognitiva no usuário e dificultando nosso potencial de ranqueamento nos motores de busca. Enquanto profissional da informa??o precisamos ser capazes de estruturar uma taxonomia coerente e estratégica que atenda as necessidades da empresa e facilite a encontrabilidade de produto para o cliente final.

Excessive information is a typical problem to handle in a E-commerce websites. Using 2,3 or 4 or more level of navigation is not always useful. User may get bored of clicking on links to get down the desired product in a category. Mega menus are always useful to directly get on to 2nd or 3rd level in navigation thus relieving user from clicking. User can then use filter mechanism to get to the desired products. Dynamic search by using appropriate keywords is another way to help user to navigate.

Ao trabalhar com a super categoriza??o é importante cuidar o viés que irá permear a distribui??o dos produtos. Se o foco for a utilidade do produto, se for a necessidade do produto, se for o problema resolvido pelo produto, cada item deve seguir sempre o mesmo foco e isso precisa ser mantido mesmo ao longo do tempo conforme novos produtos entram ou saem. Usar palavras no plural para categorias ajudam a manter o mesmo padr?o. Mas essas defini??es precisam ser a regra maior dos editores para evitar duplicidade e erros. Para o SEO importante tratar os redirects quando categorias deixam de existir.

As a product designer specializing in UX/UI design and information architecture, I streamlined a BigCommerce store's categories for better navigation and SEO. We reduced complexity by merging seasonal collections into main categories like "Men" and "Women," focusing on clear, season-agnostic subcategories such as "Tops" and "Outerwear." This not only enhanced user experience, making products easier to find but also improved our search rankings by concentrating on relevant keywords. The result was increased engagement and higher conversion rates, proving the effectiveness of a simplified, user-centric category structure.

O foco da cria??o ou n?o de qualquer conteúdo agregado a um BigCommerce precisa ser centrado no usuário e no que ele precisa para resolver seu problema. Uma estratégia que usamos é transformar as páginas de categorias em catálogos informacionais onde os produtos est?o inseridos contando suas aplica??es. Assim a categoria indexa melhor em SEO e consegue inovar no storytelling para o usuário que resolve suas dúvidas ao longo do tempo de leitura, criando conteúdos de valor e que seguram o público mais tempo navegando pela loja.

Leveraging my background in UX/UI design and information architecture, I've utilized BigCommerce's Page Builder and Menu Manager tools to enhance site navigation and content presentation. By creating custom pages for our brand story, services, and FAQs, and designing intuitive menus that guide users to these pages, we've significantly improved user engagement and site usability. Custom pages not only allow us to showcase our unique value but also help in organizing content in a user-friendly manner, making key information readily accessible and enhancing the overall user experience. This approach has proven to be a game-changer in overcoming IA limitations and tailoring our site to better meet our audience's needs.

Todo link que deixa de existir ou muda precisa ser tratado pois a indexa??o traz usuários para conteúdos antigos e precisam ser tratados para n?o sofrer penalidades de SEO. Ter a gest?o dos redirects em um BigCommerce precisa a aten??o máxima para n?o criar rotas em looping que desaceleram a velocidade do site e criam muitas requisi??es para o servidor.

Os profissionais de arquitetura de informa??o e de seo precisam estar em constante alinhamento das possíveis mudan?as que podem ocorrer na árvore de categorias de um site, já que uma simples mudan?a de nomenclatura como de plural pra singular, causa impacto em URL e altera??es operacionais como redirects, can?nicas e outras s?o necessárias para que n?o tenhamos perdas de ranqueamento. A a??o colaborativa entre as duas áreas potencializa os resultados de um projeto.

In my UX/UI and IA work, managing URL redirects and canonical tags on BigCommerce sites is key for seamless navigation and strong SEO. Redirects prevent broken links and 404 errors during URL changes, while canonical tags solve duplicate content issues, guiding search engines to the preferred URL. Using BigCommerce's tools for redirects and SEO settings ensures users and search engines access the most relevant content, maintaining site usability and search rankings. This strategy is essential for a smooth user experience and optimal SEO outcomes.

Automatically correcting search filters or populating related items in search can enhance discoverability and can also result in frustration. Where assumptions can be made by the system that the user isn't intelligent enough to search the right query. These happens when the user is sure of their query and the platform doesn't have specifics and try to correct the query. It's best to populate the result with the exact query results and additionally give suggested alternative results to give users a clear cut clarity of the result.

Utilizing faceted search and filters significantly improves e-commerce UX, allowing users to refine searches by attributes like price or brand, streamlining product discovery. This approach not only aids in quick product location but also reveals new options, reducing the need for numerous subcategories and simplifying navigation. By leveraging BigCommerce's Product Filtering and Sorting tools, we've enhanced the shopping experience, boosting user satisfaction and conversion rates. Faceted search exemplifies the impact of customized search functionalities in fulfilling varied user preferences.

Integrating breadcrumbs and sitemaps has significantly enhanced site usability and SEO in my projects. Breadcrumbs offer a clear navigation path, aiding users in understanding their location within the site and facilitating easy backtracking. Sitemaps improve site discoverability for search engines, ensuring all pages are crawled and indexed efficiently. Utilizing BigCommerce's tools for both breadcrumbs and sitemaps not only improves user navigation but also supports better search engine visibility, contributing to a more intuitive user experience and potentially higher search rankings. These elements are crucial for any e-commerce platform looking to optimize for both users and search engines.

Information Architecture doesn't really have "limitations" the way this question is posed. Information architecture is, simply put, the organization of information so it's understandable. That means it's a profession aimed at organizing information rather than a profession to solve your User Interface or Interaction problems. That's where other skills come in. So, this question is a misnomer. If you need to deal with the "limitations" of Information Architecture, use other UX and Product Design skills like Visual Design, UI Design, Interaction Design, Information Design, and UX Strategy. These skills can be applied to help solve the sub-problems at various levels. IA cannot solve every UX problem by itself.

Uma parte bem importante a ser levada em considera??o é o tempo de carregamento das páginas. Esse tipo de site tem uma tendência a pesar no carregamento. Muito importante pensar numa arquitetura que favore?a performance e uma coleta minimalista mas assertiva de dados. Outro ponto importante é pensar em pontos de chegada estratégicos para as campanhas de marketing, e garantir que os redirecionamentos de URL n?o acarretem em perdas de parametros.