How can you outsource editing and production tasks?

I believe greatly in the power of teamwork. Film/television/content creation is best when artists come together and combine their talents for the benefit of the project. Allowing professionals that have dedicated their lives to a "craft" the opportunity to contribute to your story, only enhances it and makes the message stronger. Often times creatives feel the need to control the project entirely. I would argue that the most powerful stories are those told through artistic collaboration.

Outsourcing content production is a common practice for growing content marketing teams. 1. Native language — If you're wanting to localize your content or globalize your content in English, then work with a native-language writer specific to your project's needs. 2. Reduce costs - Scaling content production is expensive. Marketing leads can maintain budgets and reduce long-term costs by outsourcing the writing work to freelancers or content agencies. 3. Specific expertise - If you operate in a niche B2B field, finding a full-time hire for that specific topic can be difficult. Many times a freelancer specializes in specific topics which can add creditability to your content.

It can be difficult to find the right freelancer for your project. Personally, I seek out individuals that connect with the story in a way that transcends money. The saying that "you get what you pay for" is not necessarily valid in the artistic space. Yes, technique is important but there is something to be said for freelancers who take on a project because it resonates with them as opposed to working for a check. For example, I have met amazing editors, but I have learned that not all editors know how to tell a story. Just because someone is proficient in an area doesn't mean that they are the best person for the project. It is best to have more than a short conversation. Take time to determine if the person is the best for the project.

Finding the right freelancer and agency is an ongoing vetting process. Trial projects will need to be run. Probational periods will need to be set up. However, when you find the right fit, your content goals will take off positively. Referrals are a solid method to find trustworthy and creditable people to work with. LinkedIn is a great resource for this, so use the network to ask for recommended content agencies or freelancers. Look for credibility triggers like testimonials, case studies, specific portfolio examples of your niche topic, and a warm and friendly introductory call.

Many times, a content agency will already have a structured workflow, approval process, and communication. This will save you the headache of creating the process yourself internally. A content agency will be more pricey, but with a structured workflow, it will save you time and energy. When looking for an agency, ask them during the discovery call to describe their content workflow. This will give you a solid understanding if they have a process already in place, and if it will work towards your needs. The benefit of a freelancer (or small agency) is that they will likely be more flexible than an agency. They can be trained and integrated into the content process that you've already created.