As a copywriter, you know how important it is to showcase your work to potential clients and employers. But with so many social media platforms and formats, how can you organize your social media copy portfolio for easy access? Here are some tips to help you create a portfolio that reflects your skills, style, and versatility.
When deciding where to host your portfolio, you have a few options - such as a website builder, blogging platform, portfolio site, or even a social media profile - that depend on your goals, budget, and preferences. Before making your decision, you should consider the ease of use and customization of the platform, its compatibility with different types of media and devices, the visibility and reach of your portfolio, and the security and privacy of your work.
To organize a social media copy portfolio effectively, categorize content into folders based on campaigns, platforms, or themes. Use descriptive filenames, include key details like campaign info or dates, and arrange copies chronologically. Apply tags for quick categorization and better searchability. Maintain a document to track key metrics alongside copies, leverage cloud storage for accessibility and collaboration, and implement version control for tracking changes. Develop an index summarizing key details for easy navigation. Regularly review and remove outdated or irrelevant copies, back up the portfolio to prevent data loss. Adopting these strategies establishes an efficient system for organized and accessible social media copies.
The next step is to organize your work into categories that are relevant to your niche, audience, and services. You can classify your work based on various criteria, such as the type of social media platform, the format of the copy, the industry or topic of the copy, and the tone or style of the copy. For example, you may have Facebook posts with a humorous tone about travel, or Instagram stories with a professional style about fashion.
When selecting your best work to display in your portfolio, you should consider work that matches your target clients' needs and expectations, has positive feedback, results, or testimonials, showcases your unique voice and personality, and is recent, relevant, and error-free. This will demonstrate your creativity, versatility, and effectiveness as a copywriter.
Some great places to showcase your work? * Write about your experiences on Medium, it's got virality built-in * Repurpose said content for LinkedIn * Create a dedicated landing page using either WordPress and a carousel plugin * Alternatively, create a landing page showcasing your best work to date, Carrd is easy to use and cheap * Create a newsletter and write about your work using Substack
The fourth step in copywriting is to add context and details to your work, making it more engaging and informative. Explain the purpose, process, and outcome of your work to demonstrate your value and skills as a copywriter. You should include the brief or objective of the copy, the target audience and platform, any keywords, hashtags, or tags used in the copy, and any metrics, analytics, or conversions associated with the copy.
You're a copywriter. You're here to tell stories. So do for your portfiolio what customers pay you to do: take them on a trip. Tell the story of how the customer approached you, or vice versa. What his problem was, what he needed, how you felt working with him. Take the reader on a journey through your life. "Imagine" is the watchword
The fifth step in creating a successful portfolio is to update and optimize it regularly to ensure it reflects your current skills and trends. To do this, you should add new work, remove outdated work, and improve the layout, navigation, and loading speed of your portfolio. Additionally, utilizing SEO techniques can help increase the visibility and ranking of your portfolio. By taking these steps, you can ensure that your portfolio is always fresh and relevant.
The final step is to promote your portfolio to attract more clients and opportunities. You want to share your portfolio on various channels, platforms, and networks to boost your exposure and credibility. To do this, you can post your portfolio link on social media profiles, bio, and posts. You can also include it in your email signature, business card, and resume. Additionally, you can join online communities, groups, and forums related to your niche and share your portfolio. Lastly, don't forget to ask for referrals, testimonials, and reviews from your clients and peers.
Writing about your experiences is the best way to promote your portfolio. You could write about work to date on LinkedIn or create a newsletter for your industry on Substack. At the very least, it will get you to clarify your thinking and practice in public.