How can you optimize your SEM budget and ROI with Google Ads Editor and Kenshoo?

1 What is Google Ads Editor?

Google Ads Editor is a free desktop application that allows you to make bulk changes to your Google Ads campaigns offline. You can download your account data, edit your campaigns, and upload your changes back to Google Ads. This way, you can save time and avoid errors when you need to adjust your settings, create new campaigns, or apply changes across multiple accounts.

2 What is Kenshoo?

Kenshoo is a cloud-based platform that provides advanced solutions for SEM, social media marketing, e-commerce, and app marketing. With Kenshoo, you can automate your bidding strategies, optimize your keywords and ads, integrate your data sources, and generate insights and reports. Kenshoo also supports other search engines, such as Bing and Yahoo, as well as other channels, such as Facebook and Amazon.

3 How can Google Ads Editor help you optimize your budget and ROI?

Google Ads Editor can be a great tool to help you optimize your budget and ROI. It allows you to quickly change bids, budgets, and targets based on your goals and performance. You can also use bulk editing tools, such as find and replace, copy and paste, or import and export, to apply changes across multiple campaigns or ad groups. Additionally, you can use advanced search and filter options to find and select the items you want to edit. Labels can be used to organize and track your campaigns, ad groups, keywords, and ads. And custom rules can be used to check for errors and best practices before uploading your changes.

4 How can Kenshoo help you optimize your budget and ROI?

Kenshoo can help you optimize your budget and ROI by enabling you to use artificial intelligence and machine learning to automate bidding and budget allocation, keyword management tools to discover new opportunities, ad management tools to create and optimize ad copy, extensions, and landing pages, data integration tools to connect your Google Ads account with other sources, and reporting and analysis tools to measure performance, identify trends, and generate recommendations.

5 How can you use Google Ads Editor and Kenshoo together?

Google Ads Editor and Kenshoo are complementary tools that can work together to enhance your SEM campaigns. You can use Google Ads Editor to make bulk changes to your campaigns offline, and then sync them with Kenshoo. You can also use Kenshoo to automate and optimize your bidding, keywords, and ads, and then download them to Google Ads Editor. This way, you can leverage the best features of both tools and achieve better results.

Optimizing your SEM budget and ROI with Google Ads Editor and Kenshoo can be a game-changer for your business. You can save time, reduce errors, and improve your performance. If you want to learn more about how to use these tools effectively, check out our online course on SEM platforms and tools. You will learn how to set up, manage, and optimize your SEM campaigns using Google Ads Editor and Kenshoo, as well as other tools and best practices.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?