Your product description and bullet points are the next elements of your product listing that your potential customers will see when they click on your product title, and they provide more information and details about your product to persuade customers to buy it. Therefore, you need to optimize them with keyword research to make them informative, relevant, and convincing. To do so, use your main keyword and secondary keywords in your product description and bullet points to rank higher for those keywords and match the search intent of your customers. Additionally, use natural language with a conversational tone as if you are talking directly to the customer. Write short sentences with simple words and active voice; avoid jargon, technical terms, or vague statements. Highlight your product's features, benefits, and value proposition; explain what it does, how it solves customers' problems, and why it is better than competitors'. Finally, use formatting and visuals to make your product description and bullet points easy to read. Use bullet points, headings, subheadings, bold, italic, or underline to emphasize key points; use images, videos, or infographics to illustrate features and benefits.